When it comes to social media management, one of the most important aspects of a successful profile and campaign is the engagement you get. After all, the more engagement you get, the more your other stats will go up as well: more clicks and traffic,
Many salespeople view the holidays as the slow time of their year, but it doesn’t have to be. If you want to end your year on a positive note with holiday sales, don’t slow your sales pace during the holidays. It shouldn’t be different than
The role office furniture plays in both business development and business and sales success is hugely underrated. A lot of people are under the impression that employees will pretty much use any chair or desk and they will manage to work with whatever they have.
Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now
If you are a writer, chances are that at some point you’ve either had someone copy your work and not give you credit or (worse) had someone copy your work and present it as their work. While you probably can’t keep it from ever happening
Your company, no matter how big or small, should express the mission for your business in a clear mission statement that defines and refines the firm’s culture, goals, ethics, values, plans and decision-making norms. Unfortunately, many mission statements sound stale and flamboyant without saying anything
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
Pondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want. How to Increase Your Referrals with 3 Strategies Examine Your Referral Strategy In business, the absolute best type of lead anyone can get
Virtual reality (VR) is here and growing. Businesses that understand this technology and put it to work will move themselves real steps ahead of the competition! Virtual Reality Marketing Gives Businesses A New Way to Interact with Consumers Virtual reality allows people to interact with
Chris Marentis, Founder & CEO of Surefire Local, has a superpower: recognizing innovative technology and implementing it to effectively bridge the gaps between traditional and cutting-edge digital marketing. With this skill set, he has helped to create some of the largest media and commerce brands.
Hillit Meidar-Alfi is the Founder and CEO of Spatially, Inc., a start-up SaaS company pioneering Location Search and Analytics. Spatially develops analytical tools and products giving SMBs access to business and market intelligence which was previously only possible for larger enterprises. A new suite of
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO since
With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform
If you’ve been reading my articles on Rocks Digital, then you know I’m a technophile. But now and then, I have a situation where technology might not be the best solution. Sometimes when you meet with clients or potential clients, it’s still not acceptable to
We’re ready to ROCK Local, Social & Mobile in Dallas and we need the help of some awesome sponsors! Is this you? The sixth annual Rocks Digital Marketing Conference, featuring the Who’s Who of digital marketing, will gather once again at the Addison Conference Center
Could Facebook Messenger kill Email? This is a topic that is becoming more and more relevant as business owners look for ways to increase communications between themselves and their clients. As email open rates have declined over the years, multi-channel marketing has become an essential
Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda.
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