Industry experts and influencers provide impactful and action-oriented information all year long via blogs, video and social media. To start the new year off right we asked 17 of them to give us their number one tip as we’re heading into 2017. Each insight will
eCommerce, retail sales made through websites and the internet, is a multi-billion-dollar industry. Some of you may be relying on your website’s SEO to generate most of your traffic and, if you are, it’s time to find out how social media can help generate eCommerce
marekuliasz When you visit a website, what keeps you on the page? When you receive a direct mail content marketing promotion in your mailbox, what motivates you to open it up and read it? Think about what causes you to want to know more .
Each year at Rocks Digital we like to like to look back at the posts that got our readers talking the most. For our long-time readers, join us in revisiting the posts that you like the most. To our new readers, welcome! We know you
BonNontawat I was lucky enough to be an intern at an ad agency for four summers, so I existed in the “working world” before email and the internet and therefore witnessed old-school marketing firsthand. (Yes, I’m ancient. But young at heart.) Everything was written, photocopied,
When it comes to social media management, one of the most important aspects of a successful profile and campaign is the engagement you get. After all, the more engagement you get, the more your other stats will go up as well: more clicks and traffic,
Many salespeople view the holidays as the slow time of their year, but it doesn’t have to be. If you want to end your year on a positive note with holiday sales, don’t slow your sales pace during the holidays. It shouldn’t be different than
The role office furniture plays in both business development and business and sales success is hugely underrated. A lot of people are under the impression that employees will pretty much use any chair or desk and they will manage to work with whatever they have.
Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now
If you are a writer, chances are that at some point you’ve either had someone copy your work and not give you credit or (worse) had someone copy your work and present it as their work. While you probably can’t keep it from ever happening
Your company, no matter how big or small, should express the mission for your business in a clear mission statement that defines and refines the firm’s culture, goals, ethics, values, plans and decision-making norms. Unfortunately, many mission statements sound stale and flamboyant without saying anything
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
The baseball season started a few weeks ago, and I’m a baseball guy – a digital marketing guy too, but you know that. I played in high school, made the team in college (Division III), and helped coach the team that my boss’ kid played
We’re excited to welcome Lex ten Veen, the CEO of Navads to the Rocks Digital Marketing Conference 2017 to the speaker lineup. Lex is a serial tech entrepreneur specializing in geospatial and media technology industries. With over 16 years of dedicated experience, Lex has been
When advertising do you want rich targeting capabilities or purchase intent, and which platform will work best for your business – Facebook or Google, or what about Pinterest? Historically, advertisers have had to pick between one of these platforms or benefits. But Pinterest recently announced
Come to Rocks Digital to boost your knowledge level and networking efforts for the rest of the year! Join us in June 2017 for the Rocks Digital Marketing Conference and experience it in person. And if you are part of a company you can bring
Danielle Hanson is Head of Platform Sales & Partnerships for Thinknear by Telenav. In this role, she helps media companies and their SMB advertisers tap into the location-based mobile marketing opportunity, which is on track to be a $30B+ market by the year 2020. Previously
Chris Marentis, Founder & CEO of Surefire Local, has a superpower: recognizing innovative technology and implementing it to effectively bridge the gaps between traditional and cutting-edge digital marketing. With this skill set, he has helped to create some of the largest media and commerce brands.
Hillit Meidar-Alfi is the Founder and CEO of Spatially, Inc., a start-up SaaS company pioneering Location Search and Analytics. Spatially develops analytical tools and products giving SMBs access to business and market intelligence which was previously only possible for larger enterprises. A new suite of
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO since
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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