When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. With so much metric information available, sorting through
I wish there was a super magic bullet I could give you that would be the panacea for all of your business and sales ills. The reality is that sales is not a ‘one point’ process where things happen from doing just ‘one thing’, but it comes
The Lunar New Year is upon us and it’s the Year of the Fire Monkey. So, what do monkeys have to do with best practices for business? Well, you’re probably familiar with the visual proverb of the three wise monkeys – “see no evil” covering
Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand a chance of beating the competition and ranking well in major search engines. Fortunately, you’re not alone and many companies
We all want to make more money, right? Instead of spending your time completing the mundane tasks you don’t like; how about you outsource them to an expert and spend your time doing the tasks you are passionate about and actually make you more money.
Can we all agree that everyone wants to have a website that compels people to visit it, read it and share the content? There are many ways to achieve this and one of them is to create compelling infographics. Why Should You Create Infographics? To
Are you writing copy that converts prospects into customers? You need to be. Whether you’re writing your own content or retaining the services of a professional copywriter – be it for a blog, web sales page, video sales letter, direct mail piece or brochure –
Want better results? Who doesn’t? Every business owner is constantly seeking ways to improve performance, achieve their goals, and be more successful. From my work with hundreds of business leaders in my coaching practice and mastermind program, I have found the key to better results
Last night Mike Stewart brought it at the #RocksDigital Meetup group. He was presenting on “How to Dominate Local SERPs”. With a presentation like this, you are never sure if the speaker is going to cover the basics or step it up into geekdom. Mike
Let’s face it, there is not a person alive who looks forward to hearing no from a prospective customer, business partner, or even the banker. One of the things that can hold a business back from experiencing growth, is the fear of failure or rejection.
The Rocks Digital Marketing Conference 2016 registration is officially underway. Over the next month I’ll be announcing the speakers and presentations that will be covered at the conference on June 29, June 30 and July 1. Before things get into full swing for 2016, I
How often do you think “if I was only more organized” when looking for something you have misplaced? Keeping organized is one of the biggest challenges for business owners and really almost anybody. Here are some stats about how much time we waste looking for
With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform
If you’ve been reading my articles on Rocks Digital, then you know I’m a technophile. But now and then, I have a situation where technology might not be the best solution. Sometimes when you meet with clients or potential clients, it’s still not acceptable to
We’re ready to ROCK Local, Social & Mobile in Dallas and we need the help of some awesome sponsors! Is this you? The sixth annual Rocks Digital Marketing Conference, featuring the Who’s Who of digital marketing, will gather once again at the Addison Conference Center
Could Facebook Messenger kill Email? This is a topic that is becoming more and more relevant as business owners look for ways to increase communications between themselves and their clients. As email open rates have declined over the years, multi-channel marketing has become an essential
Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda.
Does your business need to be on Pinterest? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don’t overlook Pinterest. With over 2 billion searches a month, some find it to be
Having a knowledge base is becoming a rather popular trend among companies that own a website to promote their business, and live chat puts that knowledge base to use to benefit both customers and the company. Using a knowledge base can significantly improve their organizations
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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