Goldie Chan is a top LinkedIn Video creator, social media strategist, and keynote speaker bridging the gap between tech, entertainment and branding. Her video channel is the longest-running daily show on the platform, with over 1.5 million views and counting. She is a strong believer
That much-anticipated time of year has come once again – the time in which we all gather for one of the largest digital marketing conferences in Texas. Today I have the privilege of inviting you to the 2018 Rocks Digital Marketing Conference. Rocks Digital – Registration
While creating a LinkedIn profile, accepting a connection and using LinkedIn messaging is somewhat simple, the strategy and content used within all of these makes for a big difference. Today we are going to focus in specifically on LinkedIn messaging. Let’s look at an example
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest. March’s Mighty Wrap-up We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page.
Social media is rapidly becoming the major commercial influencer. With the ability to directly connect potential customers to products and services, social media ads can be the quickest and most direct channel for companies to increase sales. Algorithms Help Social Media Ads Reach the Right
In the world of social media, it’s important to keep up with the new updates. As you learn how to write engaging tweets, if you’re not already making the most of Twitter’s updated character limit, then you might be left behind. But don’t worry –
Have you been working on your brand’s Facebook page? Facebook is often considered the “original” social media network and, even though some similar technologies were produced prior to the its launch, this particular social platform has become the most widely used of its kind today.
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Before we look at the components involved when you write a creative brief, let’s take stock of where we are, marketing-wise. Thanks to amazing technology and intelligent software, it’s easy to track the results of our marketing campaigns. So when we set goals for our
Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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