Much like a carpenter, plumber, painter or craftsman of any kind, you need to have the right tools to be effective in your profession, and that includes sales. Without the proper training and tools, your likelihood of success is limited. The Tools Every Sales Professional
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through coaching, conferences,
Dallas, Texas (PRUnderground) June 26th, 2017 Anticipation for the 2017 Local Search Day and Social Media Day celebrations has been building for months. Rocks Digital will be celebrating in Addison, Texas starting June 29 and running through June 30 – Social Media Day. This is
Long gone are the days in which companies measured each other solely through ad campaigns. Now, much of marketing and advertising has moved online, specifically onto social media and certainly onto Instagram. Diverse in features and unparalleled in reach, this new medium is a goldmine
Elayna Fernandez, known worldwide as The Positive Mom, is an award-winning storyteller, renowned digital strategist, and an avid student of pain. For over a decade, Elayna has made it her mission to help moms rewrite their stories, heal their wounds, and create joy, balance, and
We’ll be celebrating Local Search Day and Social Media day in a big way this year! I’m sure you have been reading my hints about something special happening at the Rocks Digital after-event on June 29. Well the cat’s out of the bag now! Sir
I don’t know how to make you lose those 20 pounds, but I can help your brain stay younger – and INCREASE your SALES! Recent studies have shown that our brains produce new brain cells as we are engaged in thought-provoking types of activities. I’m
Brooke Henderson is Senior Vice President of Sales at Advice Local, bringing skills and a work ethic that began as a 16-yr-old employee at her father’s business. From digging trenches – yes, literally – to building satellite systems and selling, she has focused her considerable sales
Local SEO is a practice that some organizations still habitually ignore. Why? Because of a misguided judgment that it is only valuable for small mom-and-pop style local business. However, for all intents and purposes, local SEO is very important and noteworthy for any business with
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
What actions are you taking right now to anticipate the micro-moments of mobile users? How are you planning your campaigns around the precious seconds of time that it takes a person to decide whether they want to click on a link or remain on a
It’s hard to compete with BBQ and sweet tea on a hot summer’s day in Texas, but somehow, we manage to pull it off each year at Rocks Digital! With the conference starting in less than 11 days, attendees are planning what sessions they want
Content creation and curation are necessities in today’s online content marketing world. However, one of the greatest challenges that entrepreneurs and business owners have is determining what types of content they should create and what they should share on a daily basis. Increase Content Marketing
The new year has started and your office space has become divided into the piles of things you should have finished last year and things you need to do for the new year. Don’t feel bad because you’re not finished with last year yet. How to
I remember what it was like first starting out using social media to build a presence online. So many marketers make it look easy. But the fact is, there are certain pitfalls that can trip you up if you’re not careful. Common Mistakes That are
A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the
Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should
What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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