Jesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes. After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from
Tyler Sickmeyer is a marketing thought leader and Founder of Fidelitas Development, a full-service marketing and advertising agency that has served clients around the world. Tyler consults for clients on marketing strategy and ROI measurement, serves on the board of Live Ventures (NASDAQ: LIVE), and
Grant Simmons leads the Search Marketing team at Homes.com, helping drive brand awareness and traffic to one of the nation’s top real estate sites. Grant has over 24 years of agency and brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster,
Modern e-commerce has capitalized on consumer behavior through digital marketing, but social media is a veritable beast, and one that not all brands have learned how to tame. It’s not enough to only understand how each platform works – within social media demographics, the generational
Goldie Chan is a top LinkedIn Video creator, social media strategist, and keynote speaker bridging the gap between tech, entertainment and branding. Her video channel is the longest-running daily show on the platform, with over 1.5 million views and counting. She is a strong believer
That much-anticipated time of year has come once again – the time in which we all gather for one of the largest digital marketing conferences in Texas. Today I have the privilege of inviting you to the 2018 Rocks Digital Marketing Conference. Rocks Digital – Registration
While creating a LinkedIn profile, accepting a connection and using LinkedIn messaging is somewhat simple, the strategy and content used within all of these makes for a big difference. Today we are going to focus in specifically on LinkedIn messaging. Let’s look at an example
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest. March’s Mighty Wrap-up We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page.
Social media is rapidly becoming the major commercial influencer. With the ability to directly connect potential customers to products and services, social media ads can be the quickest and most direct channel for companies to increase sales. Algorithms Help Social Media Ads Reach the Right
In the world of social media, it’s important to keep up with the new updates. As you learn how to write engaging tweets, if you’re not already making the most of Twitter’s updated character limit, then you might be left behind. But don’t worry –
Have you been working on your brand’s Facebook page? Facebook is often considered the “original” social media network and, even though some similar technologies were produced prior to the its launch, this particular social platform has become the most widely used of its kind today.
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
If you are a writer, chances are that at some point you’ve either had someone copy your work and not give you credit or (worse) had someone copy your work and present it as their work. While you probably can’t keep it from ever happening
Your company, no matter how big or small, should express the mission for your business in a clear mission statement that defines and refines the firm’s culture, goals, ethics, values, plans and decision-making norms. Unfortunately, many mission statements sound stale and flamboyant without saying anything
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
Pondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want. How to Increase Your Referrals with 3 Strategies Examine Your Referral Strategy In business, the absolute best type of lead anyone can get
Virtual reality (VR) is here and growing. Businesses that understand this technology and put it to work will move themselves real steps ahead of the competition! Virtual Reality Marketing Gives Businesses A New Way to Interact with Consumers Virtual reality allows people to interact with
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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