Globalization, mergers, acquisitions, downsizing and bankruptcies have collectively turned our economy and traditional business models upside down. However, despite the churn, despite the complexities and changes that we have seen to our business ecosystem, there is still one simple, fundamental truth that is a constant
The idea of writing your website content is easy. Actually writing the content is the challenge, and writing content that converts to sales is even harder. When you’re writing your own website copy, evaluating your work can be challenging. How can you tell if what you’ve
So are you still thinking that LinkedIn is for job search only and Facebook is for posting pictures of your food, family and pets? LinkedIn is a professional network and if you leverage it to your full benefit, it can be your choice professional network
Planes, Trains, Automobiles, and Offices is the life of success in the business world as we blaze trails, make new connections, and prosper. Living healthy is not easy in the hustle and bustle of the life of a business owner or an employee. All the
Sporadic social media marketing attempts will deprive you of the opportunity to get the highest possible return for your efforts. Not to mention, drive you crazy. You need to come up with a social media strategy before getting started using social media. (If you are
Are your website colors costing you money in the global marketplace? When deciding to market your product or service globally you may want to take into consideration that colors mean very different things to different cultures. The purpose isn’t to avoid the color completely or
As a local company, having a highly focused local content strategy for your website and blog is the best way to make sure you not only draw traffic to your site, but that you draw the right traffic. Creating a great local-focused content strategy can
In 1997 Will Smith release “Gettin’ Jiggy Wit It”, we need a revamp on that song, let’s call it “Gettin’ Digi Wit It”, because the world is now digital and creating video on the go is quite popular and necessary. The average mobile users spends
Well, it is that time of year again. The time when every non-profit you have ever heard of, and many you haven’t, comes out of the woodwork asking you for money, toy donations or to volunteer your time. Am I right? And the only thought
We all want to be productive, manage our time more effectively and get things done. Let’s look at some way to get rid of distractions and clear the way for productivity. Setup for Productivity Success 1. Starting at the end of your day. Set
A good content strategy starts with a blog. Regularly posting of compelling keyword rich content has many benefits. Even though blogging is part of your overall content strategy, you should consider integrating visual content. People connect and consume content in different ways, and you should
You want the customers coming to your location, right? You need to use location based marketing and create ads based on customer proximity to dominate local search. Walking downtown, a group of students pull out their mobiles to check for messages on their way home
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t
Marketing is an indispensable practice for any business, no matter how big or how small. While there are many skilled and experienced individuals in this field, there’s a difference between finding a strong marketer and finding the right one for your business – the one
Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming
If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content
Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a
As social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed
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Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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