Are you curious what pages on your website visitors are clicking on, how long they stay on your website and how they got to your website? With Google Analytics and Google Webmaster Tools you can see this information and much more and most of these
You created a website to feature your products and your services to potential customers and you use digital marketing to drive traffic to your website. But, is your website converting those prospects into customers? Before we explore this further, let’s look at how consumers shop
We frequently hear the terms buzz, word-of-mouth and viral marketing. By definition, Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a particular campaign or product, whether through conversations among consumers, family and friends or larger scale discussions on social
So we all loved the Rocks Digital Marketing Conference 2015! With 30+ sessions to attend, you could not be in all the sessions at one time. This is why we have LIVE bloggers and LIVE tweeters to capture the missed moments for you! (Plus LIVE
The press release has evolved through the decades to meet the changes in how the media, and people in general, get news from companies. The days in which a hungry press waited for news releases to come in are long gone as there are
Most businesses have a Facebook page but unfortunately are not using them to their full advantage. Today I will explore four advanced Facebook Business Page strategies to get more conversions and customers. Make every action on Facebook equal results! Effective Strategies for Your Facebook Business Page Get More
One of the main goals of local SEO campaigns is to rank as high as possible in the search engines for a specific geographic area. Many businesses have accomplished this goal with the help of something called “doorway pages,” even if they didn’t realize that’s
No conference is complete without an informative question and answer session with a panel of experts. The Rocks Digital Marketing Q & A Panel Justin Liles – SVP of Local Search Since 2014 Justin has helped over 300,000 local businesses globally get better visibility in
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content. Who
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
When every local business is competing for search visibility, companies need all the advantages they can get. Local SEO services are the edge these businesses require to connect with the community, build brand awareness and increase sales. Today we’ll look at why local SEO is
Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews to local search optimization – have received more attention in the SEO world. While businesses can benefit most from combining
Consumers turn to search engines every day for help finding products and services. Using search engine optimization services it’s possible to reach these people for the most relevant searches. However, the strategy to capture a customer searching for a local business differs significantly from working
More than anything, local SEO today depends on a carefully managed and highly optimized Google Business Profile (GBP). If you’ve ever searched for a location-relevant service in Google, the local pack is one of the first things you see. Without a doubt, businesses that don’t
People are eager for accurate business information and quality content writing, and SEO optimization is the solution businesses need for consumers to find them. We’ve seen significant changes in consumer search habits, and the search platforms people visit and trust are evolving along with it.
If you’re involved in SEO, content writing and planning, you might have noticed changes to search results over the last several months. AI Overviews (AIO) is the latest evolution in organic search, displaying generative summaries above certain search queries. While the AIO rollout has been
It’s no secret that SEO-optimized quality content is essential for ranking in Google. If you’ve been around the world of SEO for a while now, then you already know that poorly optimized, thin, or duplicate content is one of the quickest ways to damage trust
Showing up Google’s Local Pack and Google Maps is the ultimate prize for most businesses. For many years, using high-quality local SEO services to secure top search positions has been a tried-and-true method for building a brand and securing customers. But what if a business
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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