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Virtual Reality Marketing

Virtual Reality Marketing – Fad or Future Reality?

Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming

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Content Distribution Plan

Does Your Content Distribution Strategy Need a “Do Over”?

If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content

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Daily Social Survival Plan

A Simple Daily Survival Plan for Social Media

Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a

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Social Customer Service

The Dos and Don’ts of Delivering a Good Social Customer Service Experience

As social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed

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Sales Meetings

Those Dreaded Sales Meetings: Why They Matter

Many consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list.  The truth is, there are many reasons why sales meetings are valuable.  They can serve as a way to share information, and allow you to

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Rebranding Strategy

How to Rock Social Media When Rebranding

You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may come a point when you’ll want to consider rebranding, to reflect the new identity of the company as it is now. Sometimes a corporate merger or new

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Call to Action Button

Website CTAs: Don’t Leave Home Without It!

You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action? That’s right. The Home Page, the Product and Services Pages, and even the About

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Online Presence for Musicians

How to Make Your Online Presence Rock

Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have

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Strategic Priorities

Managing Priorities: Punt, Pass or Kick?

In today’s society we’re addicted to escapism. Like any addiction,  if we don’t stop it’s going to kill us!  That’s because the blistering pace of society has instilled us with the need to get away from it all.  We opt for a few drinks after work,

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Spooky Marketing Nightmare

Welcome to a Digital Marketer’s Nightmare

I woke up in the middle of the night, heart pounding and in a cold sweat. I was worrying about getting ready for Halloween, and frantic about finishing up this week’s Rocks Digital post. My dreaming brain had monster-mashed the two worries, and created this

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New Year Resolutions for the Business Owner

New Year’s Resolutions For The Busy Business Owner

Since I know how busy you were in December with both business and personal obligations pulling at your attention, you probably didn’t have time to write your list of New Year Resolutions, so I have written them for you. Now you have one less thing

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How to Get Healthy

How To Get Healthy In The New Year

Around this time of year we are giving thanks for the blessings and things in our lives over a large meal and multiple desserts without giving any ‘thinks’ to the things stealing our blessings every day. It is said that your health is your wealth,

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Reigniting stalled email communications

Reignite Your Email Communications for Better Engagement

I believe that marketing is about nurturing relationships (developing that KLT Factor – know, like and trust). In my book, Millionaire Marketing on a Shoestring Budget, I write about the importance of being consistent and persistent in your marketing efforts, but how do you consistently

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importance of having a Millennial on the sales team

Why Every Company Needs a Millennial for the Sales Team

There are many stereotypes surrounding the millennial generation and they focus mainly on the negative aspects associated with the generation, rather than focusing on the positives including the fact that they are actually more tolerant, educated and optimistic compared to previous generations. With all the

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Negativity Turned into Productivity with Rocks Digital

5 Easy Ways to Turn Negativity Into Productivity

As business owners, employees and people in general we sometimes have to deal with people that are negative. They are either negative to us, about us or just negative around us and that brings us down. Negativity impacts our attitude, what we do and how

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How To Avoid Becoming An Endangered Species

Salespeople: How to Avoid Becoming An Endangered Species

Are salespeople becoming an endangered species? In July, 2009, I wrote my first blog article titled, Where Have All the Sales Leaders Gone?, and raised this issue …“I hear all the rhetoric about how marketing has replaced selling, and that consumers are now much more educated

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