So what does kryptonite have to do with self-defeating business strategies? After all, you are a SUPER amazing businessperson, network a ton and people seem to love you. You offer great products and services and you consider yourself a SUPER entrepreneur. We all have at
A well-optimized website is about so much more than search engine optimization (SEO), which is having the right keywords on your web page; it’s about having a design that is user friendly and loads quickly. While keywords and content are certainly important, your entire site needs
BIA/Kelsey’s Celine Matthiessen to Moderate Women Leading in Local Session Celine Matthiessen is the VP of Analytics and Insights for BIA/Kelsey where she performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing
Natalie Gould Shares on Content Development and Creation Natalie Gould manages the content team at Advice Interactive Group. She has been immersed in the content industry for the last eight years, and her experience ranges from newspaper writing to magazine editing, social media management and content
Rachel Morgan Shares Actionable Link Building Strategies Rachel Morgan is the Sr. SEO Manager at Advice Interactive Group where she has been since August of 2012. In this role, she oversees the day to day SEO fulfillment for agency accounts, including national brands and small home services businesses.
Join us on June 30th for the annual Mashable’s Social Media Day celebratory tweetup. As in prior years, this celebration is open to the public to attend at no charge. Invite your friends, colleagues or anyone else that would like to join in the fun.
Chris Silver Smith on Repairing and Safeguarding Your Brand Online Chris Silver Smith is founder and CEO of Argent Media, a local search marketing agency. He has an extensive background in search engine optimization, online marketing, and online reputation management. In the past, Chris has
When you are managing a WordPress website, whether it is yours or someone else’s, there is always a certain amount of “can I trust this plugin?” hesitancy that you have before hitting the install button. Did you think you were alone in experiencing this emotion? The
I’ve talked about the importance of backing up your data in previous posts, but wanted to talk a little more about being prepared for disasters, small scale (house fire, burst pipes, server failure) and large scale (earthquakes, tornadoes, etc.). Having a Disaster Plan can make
Rocks Digital is getting close and the anticipation is building! To bring that anticipation even higher, I am extremely excited to announce that Martin Shervington, Community Manager for “Plus Your Life” and Plus your Business” will be a keynote speaker at the Rocks Digital Marketing Conference
Would you like to a superhero like Batman or Ironman? What about being a content marketing superhero? If so, you will need a well-stocked tool belt. No matter the situation, Batman had the right tool in his Bat Belt and when Tony Stark suited up as
Martin Shervington, Google Plus Expert is Coming to Texas Martin Shervington is a marketing Psychologist as well as a consultant, speaker, trainer and coach on all things Google+. As the community manager for both “Plus Your Life” and “”, his role is to support individuals
In case you didn’t already realize it, we are in the mobile age and these statistics shared by Bernadette Coleman, CEO of Advice Interactive Group, earlier in the year prove it. Mobile Search Statistics 50% of mobile search are users trying to find a business 61% of
In this post title, I asked the question “Are you thankful or thinkful?” I purpose they are connected and being thankful isn’t just something you do once or twice a year on a holiday, but something you should do every day. Thinkful When you think
In the world of direct marketing, in an attempt to boost response, direct marketers often employ “bells and whistles.” For instance, in a direct mail package, the more common of these include items such as stickers, pens, personalized mailing labels or note pads. In the
Rocks Digital Lunch Blab Nov. 20, 2015 Show Notes, Discussion Points, Links and Video The Cool Stuff I Learned About Beacons at State of Search Use This Stupid-Simple Secret Ingredient to Boost Social Engagement Facebook Wants To Help You Avoid Updates About Your Ex Post-Breakup
The fact is you are a sales person, no matter what your job is, you are selling something! It could be an idea, a strategy or an actual product or service. When it comes to being an effective sales person, your natural traits are what set
What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t mean to say bacon. My Definition of A Beacon Beacons are a cool piece of technology when used in conjunction with Bluetooth technology can send messages to people
Leveraging video is a powerful way to stay in front of your clients and prospects. But you need to make your video stands out from the crowd. Today we will discuss how. Typically at this time of the year, the mail is full of customary greeting
Rocks Digital Lunch Blab Nov. 13, 2015 Show Notes, Discussion Points, Links and Video: The new iPad Pro – It’s bigger, stronger and faster… Firefox Comes to iPhone Safe Harbor – Make up your mind EU… Unleash the Power of Social Media Images Facebook Moments What
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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