As a savvy marketer, you know what goes into selling a new product online – an awesome product, an outstanding sales page, lots of traffic and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be
If you are not calling on the decision-makers who can buy from you, you’re wasting valuable time and resources and you need to change your sales strategy. Water seeks its own level and the same can be said of salespeople. According to research, as much
While your grandparents never would have thought that a robot could read an article and understand it accurately, they did learn a thing or two about budgeting from one of the most difficult economic times in American history. Here are some ways to stretch your
Are you playing the relentless game of cat and mouse chasing the newest health trend? The current trend is whether to sit or to stand while working, which is being pondered by medical and working professionals alike. So which is better for your health and your wallet; walking
As you probably have heard by now, Google will be changing the algorithms for mobile sites starting April 21st. If you haven’t heard about it yet, you need to know, as it will have a huge effect on your site’s rankings. However, in the meantime,
Did you know Instagram (IG) is the fastest growing social media app with over 300 million monthly active users? There’s more engagement on Instagram than on any other social media platform. If you haven’t done it already, now is time to build your brand presence on
It used to be that when you designed a website, all you had to worry about was how it would look on someone’s computer screen. Nowadays, however, more and more people are choosing to view sites on their mobile phones and tablets, and what works
Whether it is in our business life or our personal life, the majority of us tend to focus on the future and worry about what may, or may not, happen. While this is a natural manner of thinking, if we allow it to consume our
There was a time when the whole family gathered together in the parlor to listen to the radio. Before television, people stayed home and listened to the Milton Berle Show, Red Ryder and the Mercury Theatre. During the 1930’s, 40’s and 50’s it was the
Your social media profile image and cover art are important for engaging well with your audience. They need to be branded to match your website, include quality images and if you include any text, make sure the font is crisp and easily readable. The following
Are you using video marketing as part of your digital strategy? When it comes to attracting new clients, business owners are bombarded by marketers with services that promise to attract a flood of new clients. The reality is that when it comes to attracting clients,
Do you think about what would happen if you lost all your files? You must backup your data and often. We’ll explore why and how in this post. I know and work with some incredibly tech-savvy people who, in the past couple of months, several
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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