For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes, and the sounds of ocean waves as they reach the shore. Peaceful moments like those would clear most people’s heads
Interested in buying and selling websites, AKA flipping? The concept of flipping is deceptively simple: buy something, make it better, sell it for profit. But have you ever really thought about doing that with a website? How to Profit from Website Flipping Buying and selling
Well, the first month of the 2nd half of the year is almost over, so let’s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what’s your strategy to
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has only increased with the further integration of companies and corporations in a single global market. Somehow, the same brand, not
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Maybe it’s your C-suite management or agency client who sees that all the cool kids in marketing are launching a titular podcast, and they want to join the party. Perhaps you, knowing that content is king and reading is so 2016, want to move into
One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Before we look at the components involved when you write a creative brief, let’s take stock of where we are, marketing-wise. Thanks to amazing technology and intelligent software, it’s easy to track the results of our marketing campaigns. So when we set goals for our
Social media is undoubtedly one of the best platforms available to promote yourself or your brand, so staying current with social media tips is a must. In this era of technological advancement, we tend to stick to our mobile phones almost all the time. Nearly
Our mobile devices are uniquely personal because we check them hundreds of times a day, and in 2018, it seems natural to be well-connected to everything online. Just why a business would need a mobile marketing strategy might be obvious! But in case you wonder,
Search engine optimization, or SEO, provides an opportunity for your business to earn exposure through search engines and improve e-commerce prospects through drawing leads. For most businesses today, some form of SEO is increasingly required by the digital economy, and that means a need for
When you optimize a Call-to-Action (CTA) button, you leverage a remarkable way to increase clicks, email opt-ins, and conversations and sales, to name but a few benefits. But have you checked your CTAs lately? You just might need a tune-up! These tiny buttons are essential
In these days of the internet and fast lives, when people buy a book and ask are there pictures in here?, it’s clear that visual content marketing is becoming more and more important. From photos you see in your Facebook or Twitter feed, images in
The “lean startup” is a trend in the business world that’s growing rapidly. Lean startup methods encompass a way of doing business that focuses on gaining customer feedback in real-time, allowing businesses to make more informed and successful decisions. Lean Startup Methods vs. Old School
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Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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