Wondering what selling from the rear looks like? There is a sales process to help you get through it, so don’t worry. “You have a less than 10% chance of winning our business.” If this were the customer’s response to your proposal, how would you
Facebook just rolled out a new platform, Facebook Watch, for shows on their network. Today we’ll take a look at how to use Facebook Watch. Content consists of episodes that can be recorded or streamed live. They will be available on the Facebook app and
A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business strategies, whose common goal is business development. Branding is something that tells your customers what your products and services are
One of the things we discuss frequently in business is setting goals and making a plan to achieve them. It’s an important aspect of business success, but seldom do you hear anyone talk about exactly how to set a goal and to make progress reaching
Unless you’ve been living under a rock the past couple of years, you will have noticed that organic Facebook engagement has declined. This results in most people paying for ads to increase their overall engagement. While you should put Facebook ads into your budget, you
Social media marketing is more important for businesses than ever before. Using social media has accelerated business, sustained companies, and upgraded the customer experience. Today, marketing has taken a giant stride with the help of social media platforms. It is now possible for marketers to
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose
For me, there’s nothing better than a beach vacation. I love the smell of the salt air, the feeling of smooth sand between my toes, and the sounds of ocean waves as they reach the shore. Peaceful moments like those would clear most people’s heads
Interested in buying and selling websites, AKA flipping? The concept of flipping is deceptively simple: buy something, make it better, sell it for profit. But have you ever really thought about doing that with a website? How to Profit from Website Flipping Buying and selling
Well, the first month of the 2nd half of the year is almost over, so let’s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what’s your strategy to
Consider brand strategy for a moment. What is the most effective branding strategy? The question has been torturing marketers for years, and its relevance has only increased with the further integration of companies and corporations in a single global market. Somehow, the same brand, not
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Before we look at the components involved when you write a creative brief, let’s take stock of where we are, marketing-wise. Thanks to amazing technology and intelligent software, it’s easy to track the results of our marketing campaigns. So when we set goals for our
Social media is undoubtedly one of the best platforms available to promote yourself or your brand, so staying current with social media tips is a must. In this era of technological advancement, we tend to stick to our mobile phones almost all the time. Nearly
Our mobile devices are uniquely personal because we check them hundreds of times a day, and in 2018, it seems natural to be well-connected to everything online. Just why a business would need a mobile marketing strategy might be obvious! But in case you wonder,
Search engine optimization, or SEO, provides an opportunity for your business to earn exposure through search engines and improve e-commerce prospects through drawing leads. For most businesses today, some form of SEO is increasingly required by the digital economy, and that means a need for
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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