When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t
Before we get into Facebook boosting, consider this – our Facebook News Feeds are more crowded than ever. It is no secret that over the years Facebook has made many modifications to their algorithms to shorten the organic reach of a post. This decline in organic
You may have noticed by the abundance of school buses and backpacks that it is back-to-school time. Is it time for you to go back-to-school to improve sales? Let’s take a look at your current situation, and evaluate what you would change if you were
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first: Did you put little effort on
In the business world, we always hear mantras like “The customer is always right” and “Your satisfaction is our top priority,” so it would seem that most are well-aware of the importance of customer service. Be Fast, Be Flexible for Online Customer Service However, sometimes
Wondering what selling from the rear looks like? There is a sales process to help you get through it, so don’t worry. “You have a less than 10% chance of winning our business.” If this were the customer’s response to your proposal, how would you
Facebook just rolled out a new platform, Facebook Watch, for shows on their network. Today we’ll take a look at how to use Facebook Watch. Content consists of episodes that can be recorded or streamed live. They will be available on the Facebook app and
A quick glance at these two words, branding and marketing, makes one assume that they are synonyms. But branding and marketing are two different business strategies, whose common goal is business development. Branding is something that tells your customers what your products and services are
One of the things we discuss frequently in business is setting goals and making a plan to achieve them. It’s an important aspect of business success, but seldom do you hear anyone talk about exactly how to set a goal and to make progress reaching
Unless you’ve been living under a rock the past couple of years, you will have noticed that organic Facebook engagement has declined. This results in most people paying for ads to increase their overall engagement. While you should put Facebook ads into your budget, you
Social media marketing is more important for businesses than ever before. Using social media has accelerated business, sustained companies, and upgraded the customer experience. Today, marketing has taken a giant stride with the help of social media platforms. It is now possible for marketers to
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose
While creating a LinkedIn profile, accepting a connection and using LinkedIn messaging is somewhat simple, the strategy and content used within all of these makes for a big difference. Today we are going to focus in specifically on LinkedIn messaging. Let’s look at an example
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest. March’s Mighty Wrap-up We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page.
Social media is rapidly becoming the major commercial influencer. With the ability to directly connect potential customers to products and services, social media ads can be the quickest and most direct channel for companies to increase sales. Algorithms Help Social Media Ads Reach the Right
In the world of social media, it’s important to keep up with the new updates. As you learn how to write engaging tweets, if you’re not already making the most of Twitter’s updated character limit, then you might be left behind. But don’t worry –
Have you been working on your brand’s Facebook page? Facebook is often considered the “original” social media network and, even though some similar technologies were produced prior to the its launch, this particular social platform has become the most widely used of its kind today.
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
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WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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