Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
You can’t celebrate Local Search Day without a local search panel. This years Rocks Digital brings together the best and brightest in local search, SEO, mobile and voice search! Moderator Bernadette Coleman, the CEO of Advice Local, is known around the web as the Queen
Many people today are having problems with effective link building strategies. Previous gurus put out the idea that if you just create high-quality content, people will automatically link to you. In response, Moosa Hemani of Thrive Internet Marketing explores this topic at Rocks Digital. How
There are 2 billion people on Facebook (globally). But Joe has a theory – Facebook doesn’t like PEOPLE much. (Have you ever tried contacting Facebook Customer Service??) Facebook is looking at VR/AI for the future. So, more automation and less actual human interaction. How You Can
The SEO zombie apocalypse hit Rocks Digital this year and Michelle Stinson Ross is the instigator. Keep reading and find out why! Are You Prepared for the SEO Zombie Apocalypse? Michelle sees herself as more of a marketing specialist. From this perspective she wants business people
Google is the master of the web, and using their tools like Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers
A beacon device is nothing revolutionary – it consists of some basic components. It’s what you can DO with them that makes them special. Casey Markee of Media Wyse explores this topic in detail in his session at Rocks Digital 2017. Here are the highlights. HyperLocal
To be successful with storytelling you need to understand it. Emotion and connection are what make a great story and experience for the consumer! At the Rocks Digital 2017 Social Media Day celebration, DeAndre Upshaw shares how he came to understand storytelling, and how businesses and agencies
Wondering if your SEO strategies are working? What about the new strategies everyone is talking about? Should you implement all of them? On-Page and Off-Page SEO Explained In this presentation at the 2017 Rocks Digital Marketing Conference, Bill Hartzer, Senior SEO Consultant at BillHartzer.com, shares “Everything
Search engines are getting smarter, and this manifests itself in many ways. The evolution of Near Me search is one of these manifestations. Damon Gochneaur explores this topic in detail at the Rocks Digital 2017 Local Search Day Celebration. Explore the Evolution of ‘Near Me’ in
The vast majority of Americans, 95% of them, now own a cell phone of some kind. By 2020 there will be more mobile phones worldwide than households that have running water. And 90% of the time on mobile is spent in apps. It’s all about moments; it’s
We had a great time at the 2017 Rocks Digital Marketing Conference held in Addison, Texas to celebrate Local Search Day and Social Media Day 2017. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
How is your marketing strategy working so far this year? Have you been staying up on marketing trends, and putting strategies in place that even allow you to measure your success? If not, you are not alone. Many, many small-to-medium-sized businesses don’t know if their
Perhaps you’ve heard a bit about landing pages and have implemented one for your product or service, or maybe you’re designing/developing your first landing page. Maybe you’ve even been thinking about improving results through landing page optimization. Choose the Right Strategies for Landing Page Optimization
Did you start off today with a problem and wonder if – or how – you can get help? We often like to think that we can get through anything by ourselves, but can we always do it alone? Reality shows that is often not the case, and that
Your website is often the first place your customers go to see how good you are. Great, you have a site – but as we know, there’s usually room to improve your website! As the saying goes, the first impression really is the last impression,
Before we talk business marketing success, let me get personal for a minute. I celebrated my birthday in January. But that was nothing compared to February, when I finally got to see my hometown football team win their first Big Game. (Don’t come at me,
Most professionals you know are likely part of LinkedIn’s 530-million-user network. This number alone is why you should be maximizing all of the LinkedIn tools available to build your brand and business! Leverage this Ever-Growing Platform with these LinkedIn Tools and Tips After Microsoft purchased the
People and businesses do continual business with those they know, like, and trust. Stay with me here, because this is definitely connected with building a healthy brand! The best way for that to happen is for you to first know, like, and trust yourself. How Does
In recent years emojis have become a prominent part of everyday internet marketing communication. Emoji marketing is now important, as these little icons are being used more widely to communicate messages across all channels. Emoji Marketing Helps Businesses Tell a Story The communication power of
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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