The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
You can’t celebrate Local Search Day without a local search panel. This years Rocks Digital brings together the best and brightest in local search, SEO, mobile and voice search! Moderator Bernadette Coleman, the CEO of Advice Local, is known around the web as the Queen
Many people today are having problems with effective link building strategies. Previous gurus put out the idea that if you just create high-quality content, people will automatically link to you. In response, Moosa Hemani of Thrive Internet Marketing explores this topic at Rocks Digital. How
There are 2 billion people on Facebook (globally). But Joe has a theory – Facebook doesn’t like PEOPLE much. (Have you ever tried contacting Facebook Customer Service??) Facebook is looking at VR/AI for the future. So, more automation and less actual human interaction. How You Can
The SEO zombie apocalypse hit Rocks Digital this year and Michelle Stinson Ross is the instigator. Keep reading and find out why! Are You Prepared for the SEO Zombie Apocalypse? Michelle sees herself as more of a marketing specialist. From this perspective she wants business people
Google is the master of the web, and using their tools like Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers
A beacon device is nothing revolutionary – it consists of some basic components. It’s what you can DO with them that makes them special. Casey Markee of Media Wyse explores this topic in detail in his session at Rocks Digital 2017. Here are the highlights. HyperLocal
Our shortest month is long on info, at least here at Rocks Digital! We’ve brought together Feb’s fabulous posts on a single page for easy access. Read an article’s synopsis and hit the link to reach the full piece. Here’s February’s Sweet Treats From using
In a personal email, there’s no limit to how long you can go – well of course, you actually are limited a bit – by your mom’s patience for reading. But what about for a marketing email? Well, a marketing email is a totally different
Facebook Live can be a powerful way to grow your community and get more reach. But it can be somewhat intimidating to broadcast your very own livestream. You will probably worry that you don’t know what to say, or feel frustrated and unsure of just what
Without adequate marketing strategies in place, a business would not be able to achieve the success they’re striving for. For this reason, companies are always searching for the latest tactics, including the content marketing strategies that will help them succeed on the internet and overcome
It turns out that video content is working well for the majority of businesses, but what about yours? Think you might need to optimize your video performance? Ask yourself if you are getting your share of these benefits: More Engagement: Posting a video on social
How is your marketing strategy working so far this year? Have you been staying up on marketing trends, and putting strategies in place that even allow you to measure your success? If not, you are not alone. Many, many small-to-medium-sized businesses don’t know if their
Perhaps you’ve heard a bit about landing pages and have implemented one for your product or service, or maybe you’re designing/developing your first landing page. Maybe you’ve even been thinking about improving results through landing page optimization. Choose the Right Strategies for Landing Page Optimization
Did you start off today with a problem and wonder if – or how – you can get help? We often like to think that we can get through anything by ourselves, but can we always do it alone? Reality shows that is often not the case, and that
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Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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