How many of you have seen a URL (uniform resource locator) also known as a website address in a social media post or on a blog that has a billion and one characters? Using a URL Shortener will clean up the excess. Plus, if it
Globalization, mergers, acquisitions, downsizing and bankruptcies have collectively turned our economy and traditional business models upside down. However, despite the churn, despite the complexities and changes that we have seen to our business ecosystem, there is still one simple, fundamental truth that is a constant
The idea of writing your website content is easy. Actually writing the content is the challenge, and writing content that converts to sales is even harder. When you’re writing your own website copy, evaluating your work can be challenging. How can you tell if what you’ve
So are you still thinking that LinkedIn is for job search only and Facebook is for posting pictures of your food, family and pets? LinkedIn is a professional network and if you leverage it to your full benefit, it can be your choice professional network
Planes, Trains, Automobiles, and Offices is the life of success in the business world as we blaze trails, make new connections, and prosper. Living healthy is not easy in the hustle and bustle of the life of a business owner or an employee. All the
Sporadic social media marketing attempts will deprive you of the opportunity to get the highest possible return for your efforts. Not to mention, drive you crazy. You need to come up with a social media strategy before getting started using social media. (If you are
Are your website colors costing you money in the global marketplace? When deciding to market your product or service globally you may want to take into consideration that colors mean very different things to different cultures. The purpose isn’t to avoid the color completely or
As a local company, having a highly focused local content strategy for your website and blog is the best way to make sure you not only draw traffic to your site, but that you draw the right traffic. Creating a great local-focused content strategy can
In 1997 Will Smith release “Gettin’ Jiggy Wit It”, we need a revamp on that song, let’s call it “Gettin’ Digi Wit It”, because the world is now digital and creating video on the go is quite popular and necessary. The average mobile users spends
Well, it is that time of year again. The time when every non-profit you have ever heard of, and many you haven’t, comes out of the woodwork asking you for money, toy donations or to volunteer your time. Am I right? And the only thought
We all want to be productive, manage our time more effectively and get things done. Let’s look at some way to get rid of distractions and clear the way for productivity. Setup for Productivity Success 1. Starting at the end of your day. Set
A good content strategy starts with a blog. Regularly posting of compelling keyword rich content has many benefits. Even though blogging is part of your overall content strategy, you should consider integrating visual content. People connect and consume content in different ways, and you should
Andrew is the CEO & founder of www.localseoguide.com, a leading search consultancy with a specialty in multi-location SEO & enterprise SEO for large, complicated websites. He has provided his services to numerous media, e-commerce companies, franchises and start-ups including Walmart.com, SamsClub.com, AutoNation, Bing, Amazon, Hulu,
Litany Bergeron is a social media enthusiast and an eCommerce Manager at Hilton Worldwide. Her specialty is integrating social media and search engine optimization (SEO) to help build digital campaigns for businesses big and small. Over the last seven years, she has worked with various
DeAndre Upshaw is an award-winning digital marketing strategist and cinematographer, who grew up forcing family and friends to perform in short films he wrote, directed and produced. They weren’t very good, but will one day serve as the backdrop to his E! True Hollywood Story.
Bill Hartzer is the Senior Vice President of Agency Services at Advice Interactive. He is a frequent speaker and expert who participates on discussion panels at various search engine marketing and Internet marketing conferences and events, such as Search Engine Strategies and PubCon. Bill maintains
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, speaker, trainer and author of “25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online” and co-author of “Your LinkedIn Professional Network:
Beth Kahlich is a digital marketing trainer and consultant based in Dallas Texas. She’s been teaching through the Search Engine Academy and running her digital marketing consulting practice since 2008. She has more than 20 years experience in technology and marketing – having created her
Justin Liles is the Chief Product Officer for Advice Local, where he leads a team of more than 650 people. He has overseen the submission of more than 4 million business listings to directory sites through the company’s proprietary listings management technology. Justin began his
Brian Sullivan is an international user experience (UX) researcher, who is passionate about making products that look good and work well. He currently serves as the Director of UX Operations for Sabre, and in his career has worked with AT&T, IBM, Burger King, American Airlines,
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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