Are your making meaningful connections or just “spraying and praying”? Although it is widely stated that 93% of communication is non-verbal, getting the remaining 7% that is verbal right is essential in building credibility and trust with your intended audience. In the social world, it’s
Successful networking goes beyond “working the room” and collecting business cards in the digital age. It’s all about engaging, building and being able to sustain relationships you developed with a well planned networking strategy. Before you create the strategy, you need to understand the why.
Knowing your customers is the best way to succeed in any business. It’s not always easy to figure out the keyword phrase your customer searches to reach your website. Keyword research can and will equal success! But how do you find out what your target audience
In this day and age of media and technology, if your small business doesn’t have a social media strategy in place, you’re definitely at a disadvantage. It’s safe to say you’re missing out – but missing out on what, exactly? (Here is some stats for you.)
The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any
What does your website say about you and your brand? How can you know for sure you have an effective website that converts? You can’t know 100%! However, you can make sure your website integrates the most important elements to increase the odds of a conversion.
Before you launch a local search campaign to boost your online traffic, it’s important to have everything you need already in place to ensure the campaign is effective and that you are integrating your efforts across multiple platforms. Prep For Launching a Local Search Campaign 1. Make
Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on. You have everything from Facebook, Instagram, Vine, Vimeo, and well of course YouTube as options. Is that
Creating good content is a lot of art, a bit of science, and a good understanding of your reader. When it comes to creating content, it makes sense to turn to the masters – those who have created works that live on for years. One of
Since being founded in 2003, WordPress.org has risen to be the number one self-hosting tool for blogs and websites. Most WordPress themes take very little effort to set up and customize, and for the aspects you need that aren’t in your theme, there are a myriad WordPress plugins.
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook,
If you want to rock the web you need a clearly defined strategy that integrates digital marketing, print marketing, and online and offline advertising. The success and future of your business relies on an effective marketing strategy. How to Rock Digital Marketing 1. Content Are
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Saffie Farris is the founder of BubbleLife.com, a network of modern, digital local newspapers read and shaped by community contributions. Saffie oversees BubbleLife.com, managing content and advertising for 250 daily newsletters and news websites. With more than 10 years experience in hyperlocal community news, and
Joe Youngblood has been building websites and marketing them since 1994. A serial entrepreneur; he founded a magazine, an online radio station, a marketplace for virtual items, several email lists for marketers and one of the first HD video hosting websites on the internet. His
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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