Every business out there wants to dominate Google local search and, to accomplish this, you need to use reviews and ratings in conjunction with other search tools, such as optimizing your location pages on directory and social networking sites. These are ways that your business
Learn how to survive the global economy by thinking “glocally,” meaning think global and serve local. “Globalization is becoming a business imperative for survival and growth,” as referenced in my book, GLOBALIZATION: America’s Leadership Challenge Ahead. Is this how you currently view the business world
Writing quality content that is SEO friendly and gets search preference is only half the battle in today’s day and age of blogging content. You need to drive traffic to your blog and social media is one of the best ways to do that. You
Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry on a Saturday evening and dying to try some place new—how about a Mexican restaurant with killer margaritas. Google and Local Search
Social media makes it easy to host and run a contest. There are some key elements you must include in your social media contest to make it work. Launching a promotion, if done right, is a great way to introduce consumers to your brand in
So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do. 10 SEO Mistakes It’s time to check your ego at the door and be ready
Using Google Plus Hangouts for your business is a no brainer! For years business owners have been using the rising Social Media sites – Facebook, Twitter, MySpace, YouTube and Skype to increase their online presence. These social networking sites have helped savvy businesses to grow their
Oh my goodness – if I don’t see it once I see it often, and it saddens me to no end to see highly successful business professionals presenting themselves on social media in a negative way, specifically with Facebook rants. Zig Ziglar said it best,
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand. Newsjacking Done Right Oreo’s did it right with their Facebook post during the 2013
Getting views on YouTube is an essential part of growing your audience. The more views you have on a given video the more likely YouTube will reward you by being recommended as a suggested video on other videos. These are three simple methods that you
Are you tired of coming to the end of a workday and feeling like you didn’t get everything accomplished you planned to? Learning how to delegate tasks will improve your productivity and shorten your to-do list. Whether you are an employee or small business owner,
Your Social Media Guide For Small Businesses While social media marketing is meant to help companies directly engage target audiences, the medium remains difficult to organize and control. In order to use social media successfully, you need to create a strategy to reach the right
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
For those that missed out on this year’s digital marketing conference, don’t fret, I will be giving you the low-down of this year’s conference. This year Rocks Digital was bigger and better than ever! We filled the Addison Conference and Theatre Center with social media
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day 2015. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by not only are photographer,
Another Social Media Day and another Rocks Digital Conference has come to an end. I look forward to it all year, blog my fingers off during the event from live blogging and then, after spending a while resting my overworked typing fingers, I ponder the
In her Rock Digital Conference presentation, Laura Armbruster offered several proven tips and tactics to ensure you are creating demand for your brand. Laura focused on how to go from creation to conversion while still putting your brand voice in alignment with the needs and
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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