The first few phases of any startup are very time and management sensitive, so does outsourcing even deserve a seat at the table? Simply put, there are so many things to be done that outsourcing is indeed a viable option during these phases. It helps
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing
The term micro content may not be familiar to you, but the concept of sharing short form text, visuals, and audio posts is becoming more and more prominent these days. With social media becoming one of the top ways marketers gain visibility and share their
At some point in our lives, we have all heard the phrase traditionally used in storytelling, “Once upon a time.” From a very young age in life, the way we learn has been through the use of stories. Stories are an embedded part of our
Do you think that smartphones brought about a revolution in our combined lives? There is hardly a person who would think otherwise. These tiny devices, capable enough to handle large amounts of data and portable enough to carry anywhere, changed the very dynamics of human
One important plugin to have on your website is the WordPress Yoast SEO Plugin. This plugin will help you to easily SEO-optimize the content you are publishing for posts and pages. It also has settings included to select the title, description and image that appears
As 2022 comes to an end, we’ve compiled our most popular blog posts of the year. From SEO and the Google Business Profile to email newsletters and online reputation management, we covered a lot of ground this year. Take a look at our most visited
June 30th, 2022 saw the return of the Rocks Digital Marketing Conference and an action-packed day of expert speakers and engaging presentations. With last year’s event taking place online, this year was a chance to get together in-person with some of the best and brightest
We had a great time at the 2022 Rocks Digital Marketing Conference held in Addison, Texas as we celebrated our 10-year anniversary. Whether you attended or couldn’t make it this year, access our conference recap to check out the photos captured by our photographer, Scott
Branding and digital marketing strategist Lissa Duty is managing partner of Rocks Digital Marketing, a full-service digital marketing agency helping businesses rank in the top of search results through web development, content writing, local SEO, GBP optimizations and more. Lissa founded and organizes the Rocks
What’s better than one closing keynote? How about 7! The final presentation of the 2022 Rocks Digital Marketing Conference will be the Keynote Marketing Showcase. This fun and fast-paced session will include 7 speakers giving brief 5-minute presentations on one digital marketing strategy that has
Tarsha Hearns is an experienced professional with over 20 years of marketing and entrepreneurial expertise. Affectionately known as The Marketing Lady, she has assisted hundreds of entrepreneurs scale their businesses. Tarsha is an engaged member of the local business community and has received numerous awards
For the past 20 years, James Loomstein has been on a mission to make marketing more respected inside organizations and recognized as the growth driver of business. Currently, James is the Managing Partner of Rogue Marketing, working with VC firms and growth-oriented companies to bring
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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