Greg Sterling is VP of Strategy & Insights for the Local Search Association (LSA). He also serves as a contributing editor for the leading tech blogs, Search Engine Land and Marketing Land. His personal blog, Screenwerk, connects the dots between digital media and real-world consumer
It doesn’t take long for you to decide if a product or service is right for you. Often the subject at the center of a brand’s content marketing, whether it is you-centered or we-centered, helps you to make that decision, even when you’re a marketer.
In combination, content marketing and SEO create a brand-enhancing, lead-generating monster greater than the sum of their parts. If you’re not mixing your content marketing and SEO, you’re missing out on tremendous opportunities to get much more out of both campaigns. SEO and Content Marketing
I’m always on the lookout for ways to make business easier and more efficient for me and my clients. I frequently hear the question “What small business tools can help me the most as an SMB owner?” Every business will have a different set of
“Who do you serve?” is the biggest question we are all asked to answer. The response should be one that connects and resonates with, not only potential funders, such as with the nonprofit I work with, but also the community in which you serve. Storytelling
The old adage, “You don’t get bigger by getting smaller,” does not always apply in the modern business world. In order to thrive in today’s fast-paced, global marketplace you must think differently about what is essential to growth, and where and how to invest your
With so many people discussing how key content is to marketing strategies, good copywriters are a little like nobility in King Content’s court. With that in mind, I thought I’d have a little fun here by offering this short copywriting tips quiz. After filling in
When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. With so much metric information available, sorting through
I wish there was a super magic bullet I could give you that would be the panacea for all of your business and sales ills. The reality is that sales is not a ‘one point’ process where things happen from doing just ‘one thing’, but it comes
The Lunar New Year is upon us and it’s the Year of the Fire Monkey. So, what do monkeys have to do with best practices for business? Well, you’re probably familiar with the visual proverb of the three wise monkeys – “see no evil” covering
Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand a chance of beating the competition and ranking well in major search engines. Fortunately, you’re not alone and many companies
We all want to make more money, right? Instead of spending your time completing the mundane tasks you don’t like; how about you outsource them to an expert and spend your time doing the tasks you are passionate about and actually make you more money.
Since this is the first official blog post on the DFW Rocks Social Media Day 2013 Conference website which is a celebration of Mashable’s Social Media Day, it seems only appropriate it is dedicated to the people that have contributed to making the conference happen.
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