Start Evaluating Your Business’ Online Presence Today Have you evaluated your business’ online presence lately, or ever? Your business’ online presence includes your website, social media accounts, local SEO, your Google Business Profile (GBP) and your online reputation. Evaluating each of these items may feel
When was the last time you assessed your business’ website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for
The last time you were here we shared why it’s important for every local business to have a Google Business Profile. As a refresher, we reported data on optimizing a client’s Google Business Profile (formerly known as Google My Business) and the results achieved from
For a local business in 2022, the Google Business Profile and optimization must be a key part of your game plan. The volume of targeted traffic available to a business means that the creation, claiming and optimization of a Google Business Profile (formerly Google My
How can you get started creating a content marketing strategy to maximize your marketing campaign? Content marketing is a vital digital asset that provides several growth opportunities for your business. It helps you build awareness for your brand, build your online reputation and improve your
Driving more web traffic to your blog or landing page can result in more conversions, sales and a higher Google ranking. But how can you drive more organic traffic with the stiff competition? The best way is to improve or augment your SEO strategy. If
Are you wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your local business? Why Your Local Business Needs a Geofencing Strategy There are various grounds for using geofencing marketing
Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
I have been doing marketing for 20 years but at the heart of it, for me, it has been about people. Do people have problems today? Of course, they do. The question businesses should ask is “How can I have a better relationship with the
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
John Marrone presented a motivational closing keynote at the 2018 Rocks Digital Marketing Conference. Here is the highlights from this presentation on how to create the ultimate you. John Marrone’s Started With Sharing His Personal Story I coach CEOs and businesses and I can show
Stories help to get people excited. If you have ever seen a James Bond movie you know that it is a story that has a strong visual impact. Tanya Smith presents a Rocks Talk on this powerful topic at Rocks Digital 2018. When you think
Rocks Digital 2018 Influencer Marketing Panel This year we were excited to host a session with an expert panel of social media influencers. The panel discussion was moderated by Cynthia Smoot of OhSoCynthia.com, and the panelist discussion focused on how brands can influence consumers through
How Social Media Influencers Influence Others – A Demonstration As a demonstration of how influencers influence others, the speaker Tyler Sickmeyer had everyone stand up and clap. He also planted a few people in the audience to stand up and clap to get others to
Digital Marketing Q&A Panel Our Panelists were Denise Casagrande, Robin Moss, Tony Wright and Lissa Duty was moderating. Bloggers Note: Panels are incredibly difficult to capture well as a live blogger. I summarized the answers of the panelists for each question. Q: Backlinks vs. on-page
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
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You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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