To kick off the 2nd day of Rocks Digital 2016, we have Greg Sterling, VP of Strategy & Insights of the Local Search Association, blogger at Screenwerk and a contributing editor to Search Engine Land and Marketing Land, leading online blogs on search and digital marketing. Let’s explore the mad,
Consider moving to a not .com for Your Website Keywords and semantic meaning Ability to precisely match key terms to a domain name, for products, services, and corporate identity No loss of Google and search engine love Lack of available domains Google Adwords Case Study
How to Create Cool Infographics 3 Part story format 1 key message Ah-Ha – The Main Event Call to Action/Conclusion Why Infographics? Understandable Faster Memorable Actionable Standard – Static Infographic Animated – Now, Animated Infographics are coming into play Animated GIF – Motion attracts attention
Mobile Phones, Digital Search and Social Selling – OH MY! Tanya Smith shared some secrets of micro-content (aka “snack-size” content) with us. The attention span of humans has been reduced to less than 8 seconds – so you need to be agile/speedy to capture attention
Amy Kinnaird shared some of her best Marketing Hacks with us. Marketing is non-negotiable – No Marketing = No Business Create your revenue plan – this will drive your Marketing efforts. Create a Marketing Calendar – Paper/Electronic -whichever suits you best. Include: Events Blog Post
What You Need To Know About SEO Barry Schwartz kicked off our morning with some insights about SEO. Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years. On Page SEO = Content, Site arhitechture, HTML Off Page
Let’s get the edge with Eric Enge! It’s down to the last keynote of the evening… so let’s learn how to win in digital marketing! Eric Enge is the founder of CEO of Stone Temple Consulting. He’s a prominent SEO and digital marketing leader, and
Maximize Your Brands Social Media Engagement Litany Bergeron was fired up about getting us all engaged during her session at Rocks Digital 2016! Find Your Audience Facebook and LinkedIn are the top choices for engagement. Use the following digital DNA to know where to find
How to Make Money on Twitter! John Sparks loves Twitter and joined us at Rocks Digital 2016 to share with us how to make money on Twitter. He started with a lot of group participation to get us moving and engaged! Which is always a
Find Out About the Latest Marketing Technology with the Geek Chat Panel Let’s get geeking! We have Robin Moss, John Nosal, and Jeff Whitfield on today’s Geek Chat with A.J. Wood as the moderator. These 3 techies are super talented and had a lot of knowledge
Marketing Tips to Achieve Success Amy Kinnaird, public speaker and founder of Uncommon Sense Marketing, presented us with some highly valuable marketing tips to achieve success and get the career you love. Start with a plan – We write business and marketing plans, but boil
How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt – The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender
A strategic, organized online presence is mandatory for today’s businesses to succeed. Knowing this, leaders seek out search engine optimization (SEO) agencies in the hopes of improving visibility online and to gain qualified leads. But all too often, businesses receive pie-in-the-sky promises from agencies that
When we discuss local SEO and suggest tips and must-do’s like utilizing content (part of on-page SEO) to focus on a specific service area, we consistently hear this question from certain businesses—does local SEO apply to (or can it be done for) a service-based business?
As a business owner you hear a lot about local SEO services, and with the onset of AI, how it’s changing. We do more than talk about local SEO at Rocks Digital, we work hard to get you results. These valuable services bring a steady
AI is everywhere, from AI chatbots on store or company websites, to apps, search engines and more. This widespread adoption makes services like answer engine optimization (AEO) imperative for a business’ success in today’s competitive landscape. But what is AI optimization (AIO), and just how
If you haven’t yet claimed and optimized your Google Business Profile (GBP), you could be missing out on a significant amount of free, high-converting traffic. Google continues to dominate the U.S. search engine market, holding roughly 85% of the share. For both local and national
You may have heard that search engine optimization (SEO) experienced another major shift thanks to generative AI platforms like ChatGPT. But even in the AI Age, content writing services, a major component of SEO, remain important to businesses of all sizes. Quality, helpful content is
Search engine marketing has changed—yes, again. When OpenAI launched ChatGPT in late 2022 the answer engine optimization era began, and if you were following SEO best practices, your business was already suited up for the game. Yet even with the best SEO strategies, generative AI
If there’s one thing we value at Rocks Digital, it’s the human touch. With a focus on employing skilled people dedicated to mastering search engine optimization (SEO), we pride ourselves on human-generated content that meets the requirements to get those words in front of as
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