Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
You’ll never really find the “right time” to perform a website link audit unless you make it a priority, because, let’s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health of your
Live streaming is becoming more and more widespread. There are numerous platforms that have come out recently, but one of the newest and potentially most game changing is Blab. Blab allows you to build a community similar to other platforms but you have the ability
One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the
Do you ever look at your own website? I don’t mean just bringing up the website and quickly scrolling to the item you are looking for. I mean really looking from your website visitors’ perspective. Your website needs to load quickly, be easy to navigate
It is awesome owning a business. If it wasn’t we wouldn’t keep doing it. One part of owning a business is that it comes with so many different hats, sometimes too many. Do you ever notice how you are good at wearing some hats verses
It’s interesting to me that for as long as we have been producing content, there is still a question of how long a blog should be, or how many words should be written. I find it interesting simply because the answer seems to be a
Did you hear the news that on Monday, August 24, 2015, 1 in every 7 people on Earth logged into Facebook? That is right, in a single day Facebook had over one billion users log into their platform to keep up with friends, read news,
Do you want to succeed in life and business? Of course you do. Are you doing business like it is a “Dog Eat Dog” world? I know you automatically think “No” and that this article isn’t for you. But, are you really sure about that?
Whether you’re posting images for your blog or for your social networks – from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn – here are my 5 favorite free tools that help you create cool graphics that rock! 5 Free Social Media Image Sites 1.
One of the hardest things to do in today’s business environment is balancing the things in your business that you love to do with the things you need to do. Outsourcing the things we do not like to do or do not do well is
Are you using Twitter to promote your brand? I am really excited about one of the recent changes Twitter made to direct messaging aka the DM. I can finally send one individual message instead of sending my friends four different messages to tell them about a
The overall marketing plan of an SMB or corporation must include a digital marketing strategy, part of which should be influencer marketing. Many corporations are already enjoying a massive return on investment from their influencer marketing campaigns, and you too can enjoy the same return
As entrepreneurs and business owners we know that when the a new quarter rolls around, we’d better be running! “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a
You made your case for content amplification and you built your brand strategy. You have implemented a process to not only develop blog content, but to promote it within specific verticals online! Is it working? Now comes crunch time… Are your content amplification efforts creating
Because having a solid social media presence is now a must for each brand, use these social media tips to strengthen your social efforts. Social sharing and social media needs a tailored approach, as a messy approach can disengage followers, even resulting in missed opportunities
If you’re like most entrepreneurs, you’re probably intensely focused on building amazing products and/or services, and the last thing you want to think about is your website design (or redesign). The only time you think about your website is when you’re thinking that you wished
In the course of your day, how many email accounts, social media accounts and other accounts do you log into that require passwords? I have over 50 Google logins between my own and client accounts that I manage. That’s 50 passwords I’d need to remember
Maintaining a Facebook Page that keeps followers engaged can be a challenge. It takes research, creativity, time and dedication to keep your content fresh. Best practices in social media engagement are as fluid as new technology, and trends sometimes seem to change daily. If you’re
An old saw that still rings true says “you learn something new every day,” and while this is indeed true for most everyone, it’s especially important for those of us in digital marketing. To Succeed in Digital Marketing… Always be curious Aways be learning Always
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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