It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire
Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to
Having a way for your clients to leave online reviews for your business can be a great business builder. But, it is not without potential pitfalls. And even if you don’t have a formal channel for people to leave reviews, if they reach out via
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value
Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the
Time is money. You may have heard that a time or two. It may be cliché but it’s true; your time is worth something and you should remember this each time you consider joining a new networking group. None of us have extra hours in
When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to
Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
There was a lot of discussion at the conference about Google’s local search algorithm. Andrew Shotland and his team took a unique approach and attempted to reverse-engineer the algorithms. They were on a quest for the perfect local SEO ranking factors. They analyzed a number
We don’t need to tell you that mobile is huge for any brand or business. In fact, it’s hard to find someone today who’s not using their smartphone to find what they need or want – to some degree at least. And for most of
What better way to spend Local Search Day than with some of the top local search and SEO experts out there? If you are just now joining me in this series as I spotlight all the sessions, you can learn about the keynotes here. This
Each year, conference organizers Lissa Duty and Bernadette Coleman work diligently to bring together the best and brightest to the Rocks Digital Marketing Conference in Dallas, Texas. And this year is no different: Back by popular demand, the Rocks Talks will once again ROCK on
Social media marketing is no longer an enigma, and that includes the world of Twitter. These days, brands are pushing the envelope to come up with new ways to redefine their digital marketing strategies. If you wish to get your audience’s attention on social media,
So over the last few weeks, we’ve been talking quite a bit about Local Search Day. Did you think I forgot about Social Media Day? I didn’t! After all, Rocks Digital was originally founded in 2012 as DFW Rocks Social Media Day to celebrate Social
Would you love to hear the best-kept local search, SEO and marketing secrets from some of the brightest minds in digital marketing? Well then, the Rocks Digital Marketing Conference is just the place for you! With 32 digital marketing experts and 27 total presentations, sessions and
Let’s talk content. I’ve been writing for business-to-business (B2B) clients since, well, last century. Yes, I’m “experienced.” But I learned almost immediately that the vast majority of B2B marketers believe that they need to communicate with their target audiences … differently. Most B2B folks think
Dan Thies is the co-founder of the Marketer’s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009. Dan has been helping his clients and friends promote their businesses online since Netscape emerged. He is the author of Search
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