Like most online businesses, you regularly focus on getting customers for your products and services. And you – and the competition – want to rank in Google. One thing you must do to beat out your competitors is to get a high DR (domain rating). You
It is common knowledge that there’s more demand for content creation now than ever before. But it’s not only content creation, it’s to create engaging content! This is good news for content marketers because it offers you the opportunity to be more creative and consistently
As we head into December, be fully prepared by first reviewing November’s info-rich blog posts. All 19 Rocks Digital articles are “wrapped up” for you here on this page. Consider it an early present! Yes, you’re most welcome! Click the link in each summary to
Today, the power of digital marketing is known throughout the world. Picking up and using digital marketing tips is a necessity, as digital advertising is a major component of modern-day marketing strategies. It is essential to practice digital marketing strategies to stay in business long-term.
When a prospective customer thinks about your brand – let’s assume they already know your brand or company – who do they think of? (And I don’t just mean you or the person answering the phones.) Normally, we’d consider “what” they think of: your products/services,
With the holiday season underway, and the New Year just around the corner, many business owners are scrambling to put the pieces of the puzzle together to help ensure their business gets off to a great start in 2018. Does this sound like you? Well,
If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional
A few years ago I wrote about being thinkful versus simply being thankful. And today it seems just as important to write about “Thinksgiving.” As business owners, during this time of year we seem to shift our focus from serving our current customers to the
Without question, social media supports SEO in a big way. How? In brief, because people need stuff. When we want something strongly enough, we do what it takes to get what we want. For online business, when you reach out and act social, you show
Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many
Has the amount of sales you close each month been in decline? If so, it may be time to consider changing your sales techniques. Change is never easy, and it can be somewhat of a terrifying thought; however, it may be just what you need
WARNING! When writing online content, you must resist the temptation to write lengthy marketing copy for the sake of filling up the infinite space of the internet. In other words, Keep It Simple – and Short. There’s a reason the “tl;dr” concept was created. “Too long,
We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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