Just like going to the doctor for a wellness check up, you need to perform a wellness check on your business web presence. If you are new to the online world, these steps will get you started on improving your overall web presence status. If
Most people don’t actively think about the positive and negative effects that social media can have on their mental state – they just enjoy their time participating on Facebook, Twitter, Instagram and other networks. Have You Thought About Your Brain on Social Media? Social media
The B2B Content Marketing Benchmarks, Budgets and Trends for North America report is available, and as we would expect from experts in the content marketing industry, it provides great insights on the state of B2B marketing. Whether you are a major corporation, or a small
Building strong alliances and strategic partnership relationships with both industry and local businesses should be a top priority for any entrepreneur or business owner who wants to rapidly expand their customer base and market reach, broaden their product and service portfolio, and improve sales and
Creating your professional LinkedIn profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you—which they do on LinkedIn—you want to
Have you ever noticed how when you receive an email, see a status update or read a tweet that has a trending item, upcoming event or holiday in it that you pay more attention? This happens naturally and usually subconsciously. You don’t even realize it
Content is king. What does that mean to you? In the SEO industry, “content is king” is a widely used terminology. And there’s good reason for it. Main search engines, such as Google, Bing and Yahoo, take into account the content displayed on your website
Oh you know you have asked, if not out loud then certainly in your mind, “What the heck are #HashTags!” Hey, that’s okay to question what the heck they are and just what are their purpose. I myself have asked this question, so I did
Facebook is continually changing the rules, and getting visibility with your Facebook friends is harder and harder. You need to constantly increase your top of mind awareness in order to get noticed online. And Facebook is an important part of your digital marketing strategy. One
There is plenty of email to go around and an overflowing email inbox is a frequent issue for everyone from solopreneurs, to CEOs and company employees. Using tools to tame your email is the only way to go. Sidekick by Hubspot The key thing I
Do you wish you could take a vacation from the digital world? What about your social media accounts? In today’s digital world it is easy to get overwhelmed with all the responsibility of being responsive, socially and politically correct 24/7. Hiring a brand manager is
Videos are a powerful tool to grow your business! It is ok if you are camera shy; you don’t always have to appear in the videos you create. Before we get started into that, here are a few video statistics for you. YouTube is the 2nd
We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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