Hillit Meidar-Alfi is the Founder and CEO of Spatially, Inc., a start-up SaaS company pioneering Location Search and Analytics. Spatially develops analytical tools and products giving SMBs access to business and market intelligence which was previously only possible for larger enterprises. A new suite of
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO since
With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform
If you’ve been reading my articles on Rocks Digital, then you know I’m a technophile. But now and then, I have a situation where technology might not be the best solution. Sometimes when you meet with clients or potential clients, it’s still not acceptable to
We’re ready to ROCK Local, Social & Mobile in Dallas and we need the help of some awesome sponsors! Is this you? The sixth annual Rocks Digital Marketing Conference, featuring the Who’s Who of digital marketing, will gather once again at the Addison Conference Center
Could Facebook Messenger kill Email? This is a topic that is becoming more and more relevant as business owners look for ways to increase communications between themselves and their clients. As email open rates have declined over the years, multi-channel marketing has become an essential
Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda.
Does your business need to be on Pinterest? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don’t overlook Pinterest. With over 2 billion searches a month, some find it to be
Having a knowledge base is becoming a rather popular trend among companies that own a website to promote their business, and live chat puts that knowledge base to use to benefit both customers and the company. Using a knowledge base can significantly improve their organizations
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Without customers, a business will die, but making the best use of current technology trends will ensure that your customers find success with your business. Today, companies are provided with the largest array of customer acquisition options in history. That said, the trends we’re discussing
Moosa Hemani is an SEO and Inbound Marketing Specialist with Thrive Internet Marketing. He specializes in link building for local businesses, helping them to grow their brands and rankings to get more leads using digital channels. He also writes about SEO and digital marketing on
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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