The PND (Personal Navigation Device aka GPS) market is declining – only about 4 million units in 2017 due to smartphones being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of Navads, explores this topic at Rocks
Local search marketers have strong feelings about the different trends happening and how they are affecting local search today, and how it will be presented in the future. Greg Sterling, VP of Insights at Local Search Association, explores this topic in his keynote at Rocks
We have 32 speakers and 27+ sessions happening over the next two days at the 2017 Rocks Digital Marketing Conference! Don’t you wish you could be in two places at once? Since you haven’t been able to clone yourself yet…. We have the 2nd best
Perla Sanchez is a bilingual social media strategist and consultant in Dallas, Texas. Perla is currently re-inventing herself by building her own social media business. She is proud to be a first-generation high school and college graduate, and also holds a master’s in Social Sciences.
Your marketing plan represents your business’ desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing, your business benefits from utilizing marketing communication tools that deliver your message to potential clients and decision makers. The three
Laura Darkstar is the founder of Adminderella. She is an Administrative Strategist who lives in Dallas and loves all things tech, blogging, and watching vlogs on YouTube. On the rare occasion that she isn’t working, she is likely working on a novel-in-progress or learning to use new
Junny Barahona is a Social Media Marketing Strategist specializing in community management and content strategy. She’s the Head Diva in Charge at Beauty Buzz Media, a social media marketing company that caters to beauty industry professionals and brands. She’s consulted and managed multiple social media accounts
Much like a carpenter, plumber, painter or craftsman of any kind, you need to have the right tools to be effective in your profession, and that includes sales. Without the proper training and tools, your likelihood of success is limited. The Tools Every Sales Professional
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through coaching, conferences,
Dallas, Texas (PRUnderground) June 26th, 2017 Anticipation for the 2017 Local Search Day and Social Media Day celebrations has been building for months. Rocks Digital will be celebrating in Addison, Texas starting June 29 and running through June 30 – Social Media Day. This is
Long gone are the days in which companies measured each other solely through ad campaigns. Now, much of marketing and advertising has moved online, specifically onto social media and certainly onto Instagram. Diverse in features and unparalleled in reach, this new medium is a goldmine
Elayna Fernandez, known worldwide as The Positive Mom, is an award-winning storyteller, renowned digital strategist, and an avid student of pain. For over a decade, Elayna has made it her mission to help moms rewrite their stories, heal their wounds, and create joy, balance, and
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content. Who
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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