What’s your ‘end game’ – to make a sale, collect a check or to make a difference? If you are not selling with a purpose other than to just make the sale and collect a check, you are getting it wrong! Defining Selling With Purpose
You have spent years building your business and developing your products. With social media, you now have the ability to share those products with millions of potential customers. But how do you properly incorporate video marketing into your existing marketing plan? YouTube Video Tips For
The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out. What Facebook
Notice anything wrong with this blog post title? Gooder is not even a word. Luckily, making a grammar mistake like this doesn’t happen often. (And this one was intentional btw.) However, it is the smallest of grammar mistakes, even if they are accidental, that can cost
Wouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time. 7 Tips to Bring Your Marketing Back to the Future
As you may recall, I wrote previously about ‘Why and How to Backup Your Data’ and Disaster Plans and, if you are like most people, you skimmed those posts and filed them under “It’ll Never Happen To Me” and went on with your life. And
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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