One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the
Do you ever look at your own website? I don’t mean just bringing up the website and quickly scrolling to the item you are looking for. I mean really looking from your website visitors’ perspective. Your website needs to load quickly, be easy to navigate
It is awesome owning a business. If it wasn’t we wouldn’t keep doing it. One part of owning a business is that it comes with so many different hats, sometimes too many. Do you ever notice how you are good at wearing some hats verses
It’s interesting to me that for as long as we have been producing content, there is still a question of how long a blog should be, or how many words should be written. I find it interesting simply because the answer seems to be a
Did you hear the news that on Monday, August 24, 2015, 1 in every 7 people on Earth logged into Facebook? That is right, in a single day Facebook had over one billion users log into their platform to keep up with friends, read news,
Do you want to succeed in life and business? Of course you do. Are you doing business like it is a “Dog Eat Dog” world? I know you automatically think “No” and that this article isn’t for you. But, are you really sure about that?
Whether you’re posting images for your blog or for your social networks – from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn – here are my 5 favorite free tools that help you create cool graphics that rock! 5 Free Social Media Image Sites 1.
One of the hardest things to do in today’s business environment is balancing the things in your business that you love to do with the things you need to do. Outsourcing the things we do not like to do or do not do well is
Are you using Twitter to promote your brand? I am really excited about one of the recent changes Twitter made to direct messaging aka the DM. I can finally send one individual message instead of sending my friends four different messages to tell them about a
If your website has recently been through a domain name change, or you are thinking about changing your domain name, you’ve probably considered how this change will impact your website’s popularity and placement in search results. While it is true that changing your domain name can
Is “ABC (Always Be Closing)” really the perfect sales process? Or what about 1, 2, 3? How many steps to a perfect sale? The short answer is the number that moves a buyer to a customer the quickest. The sales process you use is dependent on
There are ‘morning people’ (most people I know) and there are ‘night owls’ (me) and much of the time, night owls are assumed to be lazy or not as productive as their perky ‘morning people’ colleagues. This isn’t the case, though. It’s a matter of
Content creation and curation are necessities in today’s online content marketing world. However, one of the greatest challenges that entrepreneurs and business owners have is determining what types of content they should create and what they should share on a daily basis. Increase Content Marketing
The new year has started and your office space has become divided into the piles of things you should have finished last year and things you need to do for the new year. Don’t feel bad because you’re not finished with last year yet. How to
I remember what it was like first starting out using social media to build a presence online. So many marketers make it look easy. But the fact is, there are certain pitfalls that can trip you up if you’re not careful. Common Mistakes That are
A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the
Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should
What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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