The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because
Facebook is going to start charging! Businesses and brands have been paying to play, and now the users have to pay too? Ok … seriously if you are buying this story I have a bridge in California I would like to sell to you. It
“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend
What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the
We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to
Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
You’ll never really find the “right time” to perform a website link audit unless you make it a priority, because, let’s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health of your
Live streaming is becoming more and more widespread. There are numerous platforms that have come out recently, but one of the newest and potentially most game changing is Blab. Blab allows you to build a community similar to other platforms but you have the ability
One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the
Do you ever look at your own website? I don’t mean just bringing up the website and quickly scrolling to the item you are looking for. I mean really looking from your website visitors’ perspective. Your website needs to load quickly, be easy to navigate
Is your business targeting customers with Bing Advertising services? According to a forecast by the market research company eMarketer, the 2023 U.S. search ad revenue share for Bing (now renamed Microsoft Advertising) will reach 4.8%. While that amounts to significant annual revenue, it suggests that
Whether you’re a new startup or an industry leader, paid advertising is a vital strategic tool to attract and secure new customers. And naturally, given the search giant’s dominant market position, any paid advertising strategy will need to leverage Google PPC services. So for those
Is your business website capturing visitor interest and converting sales? As a provider of high-quality website design and development services, we regularly identify businesses that have been let down by design errors or usability issues. If you need some insight into the must-have features of
Often called pay-per-click (PPC), paid search advertising is a valuable tool for local businesses aiming to reach targeted consumers. However, companies are prone to ignoring the power of PPC campaigns due to budget constraints. So if your business is not using paid search, here are
As most business owners will know, content creation is at the heart of online marketing. Whether you’re a small local business or represent a large corporation, you undoubtedly rely on search engine optimization services to reach a significant audience. However, coming up with engaging, SEO-focused
As a local business owner, one of your primary objectives is getting found by targeted consumers. And for many years, listing management services have been a crucial component of improving visibility in search. But why are local business listings so important in increasing a business’
From the smallest independent store to the largest corporation, every business needs a content strategy to succeed online. Content services for local businesses help attract consumers, build a local presence, solidify brand identity, with an array of other benefits. But with so much competition for
Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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