I love social media tools and apps and free tools are my absolute favorite. There are so many to choose from, so I narrowed my list down to the social media tools I use the most. Test them out and let me know which ones
Ever suffer from “writer’s block?” You know that terrible feeling when you sit in front of a blank page and try to create content that is wonderful, compelling and worthy of a reader’s time? Truthfully, I don’t believe in writer’s block. I believe we all
2015 Rocks Digital Marketing Conference is now open for registrations! Register Now! Rocks Digital is a national digital marketing conference packed full of so much information and networking opportunities that you just can’t afford to miss! The 2015 conference features 30+ speakers and 30+ presentations.
This article is about SEO. SEO is so important to any website and you really should make sure your SEO is effective and that your SEO is also appropriate to your company in order to gain proper SEO. That was slightly annoying wasn’t it? Granted
Are your making meaningful connections or just “spraying and praying”? Although it is widely stated that 93% of communication is non-verbal, getting the remaining 7% that is verbal right is essential in building credibility and trust with your intended audience. In the social world, it’s
Successful networking goes beyond “working the room” and collecting business cards in the digital age. It’s all about engaging, building and being able to sustain relationships you developed with a well planned networking strategy. Before you create the strategy, you need to understand the why.
Knowing your customers is the best way to succeed in any business. It’s not always easy to figure out the keyword phrase your customer searches to reach your website. Keyword research can and will equal success! But how do you find out what your target audience
In this day and age of media and technology, if your small business doesn’t have a social media strategy in place, you’re definitely at a disadvantage. It’s safe to say you’re missing out – but missing out on what, exactly? (Here is some stats for you.)
The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any
What does your website say about you and your brand? How can you know for sure you have an effective website that converts? You can’t know 100%! However, you can make sure your website integrates the most important elements to increase the odds of a conversion.
Before you launch a local search campaign to boost your online traffic, it’s important to have everything you need already in place to ensure the campaign is effective and that you are integrating your efforts across multiple platforms. Prep For Launching a Local Search Campaign 1. Make
Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on. You have everything from Facebook, Instagram, Vine, Vimeo, and well of course YouTube as options. Is that
Steve Kuntz is the Senior Application Developer at Zale Corporation. He is also the co-organizer of the Dallas SEO/SEM Meetup Group which has been a powerful local resource for current information on Interactive and Internet Marketing since 2008 and boasts over 1400 members. Steve has been
Ruthie Guten, WordPress Designer, to Live Tweet Ruthie Guten is a Partner at Gushin Designs where she specializes in creating WordPress sites and customized graphics. She is a self-professed WordPress geek, but her background is as a certified health coach and a civil engineer. All
Aida Rojas, Digital Storyteller, to Live Tweet Aida Rojas is a Bilingual (Spanish) Content Marketing Strategist and Digital Storyteller who empowers individuals and small businesses to magnify their digital footprint online. Aida started in Online Marketing in 2005 and has loved every step of her
Sue Kochem, Panelist on Women Leading in Local Sue Kochem is current manager of Marketing Communications at Dex Media. She is an accomplished Marketing Manager with nearly two decades of experience in strategic and tactical marketing, branding, analysis and market planning. Expertise includes defining, leading and creating
Cindy Miller, Panelist on Women Leading in Local Cindy Miller, VP of Business Development at MetrixLab, has over 30 years’ experience leveraging marketing research tools and techniques to uncover consumer insights that help companies grow. Cindy is a seasoned marketing researcher with specialties in retail,
Big announcements about the 2015 Rocks Digital Marketing Conference, plus a one-day ticket offer! This is your special invitation to join us with a one or two-day ticket. If you have already registered, please continue to read for the agenda highlights. This year’s conference is on
**Editor’s Note: This story was written in good fun. There was no actual interview that took place with Donald Trump. Just as stories on the Onion and other sites publish, this was just for laughs. The goal of the writer was educate business owners about bad
You could probably fill a small office building with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s still a
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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