When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to
Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
There was a lot of discussion at the conference about Google’s local search algorithm. Andrew Shotland and his team took a unique approach and attempted to reverse-engineer the algorithms. They were on a quest for the perfect local SEO ranking factors. They analyzed a number
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day and Local Search Day 2016. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by
To kick off the 2nd day of Rocks Digital 2016, we have Greg Sterling, VP of Strategy & Insights of the Local Search Association, blogger at Screenwerk and a contributing editor to Search Engine Land and Marketing Land, leading online blogs on search and digital marketing. Let’s explore the mad,
Consider moving to a not .com for Your Website Keywords and semantic meaning Ability to precisely match key terms to a domain name, for products, services, and corporate identity No loss of Google and search engine love Lack of available domains Google Adwords Case Study
How to Create Cool Infographics 3 Part story format 1 key message Ah-Ha – The Main Event Call to Action/Conclusion Why Infographics? Understandable Faster Memorable Actionable Standard – Static Infographic Animated – Now, Animated Infographics are coming into play Animated GIF – Motion attracts attention
Mobile Phones, Digital Search and Social Selling – OH MY! Tanya Smith shared some secrets of micro-content (aka “snack-size” content) with us. The attention span of humans has been reduced to less than 8 seconds – so you need to be agile/speedy to capture attention
Amy Kinnaird shared some of her best Marketing Hacks with us. Marketing is non-negotiable – No Marketing = No Business Create your revenue plan – this will drive your Marketing efforts. Create a Marketing Calendar – Paper/Electronic -whichever suits you best. Include: Events Blog Post
What You Need To Know About SEO Barry Schwartz kicked off our morning with some insights about SEO. Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years. On Page SEO = Content, Site arhitechture, HTML Off Page
Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry on a Saturday evening and dying to try some place new—how about a Mexican restaurant with killer margaritas. Google and Local Search
Social media makes it easy to host and run a contest. There are some key elements you must include in your social media contest to make it work. Launching a promotion, if done right, is a great way to introduce consumers to your brand in
So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do. 10 SEO Mistakes It’s time to check your ego at the door and be ready
Using Google Plus Hangouts for your business is a no brainer! For years business owners have been using the rising Social Media sites – Facebook, Twitter, MySpace, YouTube and Skype to increase their online presence. These social networking sites have helped savvy businesses to grow their
Oh my goodness – if I don’t see it once I see it often, and it saddens me to no end to see highly successful business professionals presenting themselves on social media in a negative way, specifically with Facebook rants. Zig Ziglar said it best,
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand. Newsjacking Done Right Oreo’s did it right with their Facebook post during the 2013
Getting views on YouTube is an essential part of growing your audience. The more views you have on a given video the more likely YouTube will reward you by being recommended as a suggested video on other videos. These are three simple methods that you
Are you tired of coming to the end of a workday and feeling like you didn’t get everything accomplished you planned to? Learning how to delegate tasks will improve your productivity and shorten your to-do list. Whether you are an employee or small business owner,
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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