Networking is a crucial component in a business owner or entrepreneur’s life, but most don’t know the secret of how to make networking more productive. Shaking hands and exchanging business cards rarely creates a lasting connection that will translate into a productive (and profitable) business
You’ll never really find the “right time” to perform a website link audit unless you make it a priority, because, let’s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health of your
Live streaming is becoming more and more widespread. There are numerous platforms that have come out recently, but one of the newest and potentially most game changing is Blab. Blab allows you to build a community similar to other platforms but you have the ability
One of the key skills that you need to have as an entrepreneur (and, arguably, as an employee) is having a perfect pitch. The elevator pitch is, in a nutshell, a brief snippet that outlines what you do and can ideally be delivered in the
Do you ever look at your own website? I don’t mean just bringing up the website and quickly scrolling to the item you are looking for. I mean really looking from your website visitors’ perspective. Your website needs to load quickly, be easy to navigate
It is awesome owning a business. If it wasn’t we wouldn’t keep doing it. One part of owning a business is that it comes with so many different hats, sometimes too many. Do you ever notice how you are good at wearing some hats verses
It’s interesting to me that for as long as we have been producing content, there is still a question of how long a blog should be, or how many words should be written. I find it interesting simply because the answer seems to be a
Did you hear the news that on Monday, August 24, 2015, 1 in every 7 people on Earth logged into Facebook? That is right, in a single day Facebook had over one billion users log into their platform to keep up with friends, read news,
Do you want to succeed in life and business? Of course you do. Are you doing business like it is a “Dog Eat Dog” world? I know you automatically think “No” and that this article isn’t for you. But, are you really sure about that?
Whether you’re posting images for your blog or for your social networks – from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn – here are my 5 favorite free tools that help you create cool graphics that rock! 5 Free Social Media Image Sites 1.
One of the hardest things to do in today’s business environment is balancing the things in your business that you love to do with the things you need to do. Outsourcing the things we do not like to do or do not do well is
Are you using Twitter to promote your brand? I am really excited about one of the recent changes Twitter made to direct messaging aka the DM. I can finally send one individual message instead of sending my friends four different messages to tell them about a
Creating brand awareness, lead generation and thought leadership are all solid goals of a good content marketing strategy. And, as with any strategy, there are some foundational elements that make achieving the goals much easier. It starts with really understanding the why of your brand.
As an entrepreneur, we get new ideas for our business on a daily basis. We get them from attending networking meetings, webinars and live events. We can also get great ideas from reading blogs, social media posts, magazines and when we are having conversation with
The #1 reason new businesses fail within the first 2-3 years is lack of sales. Every business owner or salesperson needs to continually add new customers and increase sales volume in order to grow their respective businesses. However, in today’s selling environment this has become
If you actually tried to keep up with every SEO blog out there, you could find yourself in pretty bad shape in no time. Not only does the sheer volume make that impossible but you could continually find yourself doing one thing based upon one
Does Google make your head spin sometimes with all the changes to their algorithms? Do you feel like Penguins, Pandas and Pigeons are for the birds? We need Google because it creates tools to make our mission to reach our customers online easier. Yes, this
1. All Users are Created Equal SEO may be one of the most talked about topics in marketing today. With a seemingly endless amount of conversation comes a surplus of myths. Following is our valiant effort to identify 10 of the top SEO Myths that
Marketing and social media forecasters are proclaiming this is “The Year of Google Plus” and “Google Hangouts;” Google’s newest video chat service is taking us to the new frontier. Experts say Facebook is the social media for PERSONAL interaction, while Google Plus Hangouts is the
You spend a lot of time developing and marketing your content. It’s good stuff, and you want people to find it, use it and share it with their friends and colleagues. So before you hit the final “Publish” button, take a few minutes to optimize
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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