The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
For those that missed out on this year’s digital marketing conference, don’t fret, I will be giving you the low-down of this year’s conference. This year Rocks Digital was bigger and better than ever! We filled the Addison Conference and Theatre Center with social media
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day 2015. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by not only are photographer,
Another Social Media Day and another Rocks Digital Conference has come to an end. I look forward to it all year, blog my fingers off during the event from live blogging and then, after spending a while resting my overworked typing fingers, I ponder the
In her Rock Digital Conference presentation, Laura Armbruster offered several proven tips and tactics to ensure you are creating demand for your brand. Laura focused on how to go from creation to conversion while still putting your brand voice in alignment with the needs and
Martin Shervington of both “Plus Your Life” and “Plus Your Business”, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of
I volunteered to live-blog the Geek Chat even though I knew, in advance, that any time you get geeks chatting, the conversation is NOT going to be linear (and thus a challenge to blog). Plus, I was harboring a bit of disappointment that there were
Robin Moss shared the exciting world of Website Gamification with us at the Rocks Digital Conference. (Sadly, we did not earn any badges for attending her session, but I’m sure she’s working on it for future presentations!) What is Gamification and Who are Gamers? Wikipedia
Your Social Media Guide For Small Businesses While social media marketing is meant to help companies directly engage target audiences, the medium remains difficult to organize and control. In order to use social media successfully, you need to create a strategy to reach the right
Creating brand awareness, lead generation and thought leadership are all solid goals of a good content marketing strategy. And, as with any strategy, there are some foundational elements that make achieving the goals much easier. It starts with really understanding the why of your brand.
As an entrepreneur, we get new ideas for our business on a daily basis. We get them from attending networking meetings, webinars and live events. We can also get great ideas from reading blogs, social media posts, magazines and when we are having conversation with
The #1 reason new businesses fail within the first 2-3 years is lack of sales. Every business owner or salesperson needs to continually add new customers and increase sales volume in order to grow their respective businesses. However, in today’s selling environment this has become
If you actually tried to keep up with every SEO blog out there, you could find yourself in pretty bad shape in no time. Not only does the sheer volume make that impossible but you could continually find yourself doing one thing based upon one
Does Google make your head spin sometimes with all the changes to their algorithms? Do you feel like Penguins, Pandas and Pigeons are for the birds? We need Google because it creates tools to make our mission to reach our customers online easier. Yes, this
1. All Users are Created Equal SEO may be one of the most talked about topics in marketing today. With a seemingly endless amount of conversation comes a surplus of myths. Following is our valiant effort to identify 10 of the top SEO Myths that
Marketing and social media forecasters are proclaiming this is “The Year of Google Plus” and “Google Hangouts;” Google’s newest video chat service is taking us to the new frontier. Experts say Facebook is the social media for PERSONAL interaction, while Google Plus Hangouts is the
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
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