Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
There was a lot of discussion at the conference about Google’s local search algorithm. Andrew Shotland and his team took a unique approach and attempted to reverse-engineer the algorithms. They were on a quest for the perfect local SEO ranking factors. They analyzed a number
We had such a great time at the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day and Local Search Day 2016. You don’t have to take my word for it! Check out these photos taken LIVE and shared on social media by
To kick off the 2nd day of Rocks Digital 2016, we have Greg Sterling, VP of Strategy & Insights of the Local Search Association, blogger at Screenwerk and a contributing editor to Search Engine Land and Marketing Land, leading online blogs on search and digital marketing. Let’s explore the mad,
Consider moving to a not .com for Your Website Keywords and semantic meaning Ability to precisely match key terms to a domain name, for products, services, and corporate identity No loss of Google and search engine love Lack of available domains Google Adwords Case Study
How to Create Cool Infographics 3 Part story format 1 key message Ah-Ha – The Main Event Call to Action/Conclusion Why Infographics? Understandable Faster Memorable Actionable Standard – Static Infographic Animated – Now, Animated Infographics are coming into play Animated GIF – Motion attracts attention
Mobile Phones, Digital Search and Social Selling – OH MY! Tanya Smith shared some secrets of micro-content (aka “snack-size” content) with us. The attention span of humans has been reduced to less than 8 seconds – so you need to be agile/speedy to capture attention
Amy Kinnaird shared some of her best Marketing Hacks with us. Marketing is non-negotiable – No Marketing = No Business Create your revenue plan – this will drive your Marketing efforts. Create a Marketing Calendar – Paper/Electronic -whichever suits you best. Include: Events Blog Post
What You Need To Know About SEO Barry Schwartz kicked off our morning with some insights about SEO. Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years. On Page SEO = Content, Site arhitechture, HTML Off Page
Let’s get the edge with Eric Enge! It’s down to the last keynote of the evening… so let’s learn how to win in digital marketing! Eric Enge is the founder of CEO of Stone Temple Consulting. He’s a prominent SEO and digital marketing leader, and
Content marketing has consistently been one of the highest ROI activities for online businesses. Using content writing services and promotional strategies, a website can drive consistent traffic and secure ongoing sales. But what separates the average blog from a razor-sharp marketing machine? It’s the ability
Partner with Rocks Digital as we create a new year of fun, networking and learning at our 2022 digital marketing and local search conference. The who’s who of digital marketing will gather together once again for a full day and evening of speakers, networking events
From the smallest local businesses to the largest global enterprises, blogging has been a consistently popular content marketing strategy for many years. But while the importance of blogging is widely understood, blog promotion itself is not always included as part of a content marketing strategy.
The 2022 Rocks Digital Marketing Conference is back and in-person this year! Join us in Addison, Texas on June 30. If you’re unfamiliar with Addison, just think Dallas. We all persevered through a global pandemic, and now we’re back to an in-person conference in 2022.
With a consistent flow of targeted monthly searches, a first-page placement on Google offers a vast amount of exposure for a small business. As the value of search marketing is better understood, building websites, creating Google Business Profiles and submitting to directories have become increasingly
At Rocks Digital, we spend a great deal of time creating high-quality service pages for clients, using web design, content writing services and SEO to deliver results for our local business clients. When you understand that your website is a prime location for conversion-driven content,
Local businesses are increasingly turning to content marketing services to improve their online visibility. In fact, Hubspot found that 70% of all marketers are actively investing in content marketing. For local businesses motivated to reach new consumers, blogging is one of the most reliable methods
Last time we were here we talked with you about optimizing a Google Business Profile. BTW… in case you didn’t hear or had forgotten about it, earlier in the year Google My Business rebranded as Google Business Profile (GBP). Today we’ll share tips on writing
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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