Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no effect on placement in search results, the fact is meta descriptions have a bigger impact than you may realize.
Join the Rocks Digital Lunch Blab on Friday’s at 12 pm Central Time! Your hosts will be Lissa Duty (me) and John Nosal. We will be inviting special guests to join us. (If you definitely want to be a guest during the lunch blab this week or in the
I love me some Blue Bell Ice Cream and so does the rest of Texas. Why do you think loyal Blue Bell customers lined up at stores to buy their favorite flavor as soon as it hit the shelves? I give credit to Blue Bell,
Does your website, social media and brand match who you really are? I mean, really WHO you are. Today as I sit as my desk working on branding, I ask you “Does your brand offline and online remain consistent?” Your customers have expectations and these
What’s your ‘end game’ – to make a sale, collect a check or to make a difference? If you are not selling with a purpose other than to just make the sale and collect a check, you are getting it wrong! Defining Selling With Purpose
You have spent years building your business and developing your products. With social media, you now have the ability to share those products with millions of potential customers. But how do you properly incorporate video marketing into your existing marketing plan? YouTube Video Tips For
The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out. What Facebook
Notice anything wrong with this blog post title? Gooder is not even a word. Luckily, making a grammar mistake like this doesn’t happen often. (And this one was intentional btw.) However, it is the smallest of grammar mistakes, even if they are accidental, that can cost
Wouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time. 7 Tips to Bring Your Marketing Back to the Future
As you may recall, I wrote previously about ‘Why and How to Backup Your Data’ and Disaster Plans and, if you are like most people, you skimmed those posts and filed them under “It’ll Never Happen To Me” and went on with your life. And
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
You’re a business owner with limited marketing dollars, but you feel you should crank up your content generation. Every article you read says “Content is King!” However, you’re not really sure where to get started. Need Content Generation Ideas? Just Look in the Mirror… As
During last month’s “April showers of knowledge” recap we mentioned something about May flowers, didn’t we? And here they are! This colorful assortment of blog post summaries from the merry month of May has been arranged to meet your digital marketing needs. And of course, arrange
Faith Murphy is the Senior Director of SMB Partnerships, Sales and Support at Oath. She currently leads teams of industry experts focusing on providing advertising insights and opportunities to SMBs across Oath’s advertising platforms in the Americas. She develops and maintains relationships with early stage
Erik Leist is a veteran digital media and marketing strategist. With a constant drive to understand the causes of consumer behavior, he leads KCOMM in implementing the cutting-edge digital campaigns that set its clients apart. Focused on developing results-driven initiatives, Erik creates integrated organic SEO,
Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. He is CEO and Founder of KCOMM, Chairman and Founder of the Internet Marketing Association, Founder of Chapman50, Founding Board Member of Pretend City Children’s Museum, Member of the Board of Governors at Chapman
Chaz Edward began his career in local search a bit differently than most marketers. In the early 2000s, as the owner of a regional locksmith and security company, he had to navigate the transition from offline marketing to the new online marketing. When phone books
As videos are becoming more popular with individuals and brands, video marketing will be getting increased attention. This rising consumption of video content is why everyone is jumping on the video marketing bandwagon. It won’t be wrong to assume that if you shy away from
Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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