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Rocks Digital  Blogs

Dallas Social Media Conference, Eric Tung

Content is not king, BBQ is!

Eric T. Tung won a bottle of Memphis BBQ sauce during Amy D. Howell’s keynote speech. This just goes to show that in the end (or in Texas), neither content nor SEO are king, BBQ is. Photo cred: Scott Peek Photography  

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Natalie plays candy crush at lunch

Candy Crush Counts as Social Media, Right?

If it connects to Facebook, I count it as a social network. And that’s my justification for spending the lunch time advancing levels on this endless game. Also to show people my party trick: using three Apple products at once.

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Dallas Social Media Day Patty Farmer

Mastering Email Marketing: Converting Prospects to Customers

Mastering E-Mail Marketing: Converting Prospects to Customers as presented by Patty Farmer Close your eyes and imagine having all your contacts from Google, Twitter, and Facebook all on your e-mail list. The thing is that you can have all your other accounts closed down, but NO

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Amy Howell Social Media Day Speaker

Telling Your Story Online: How Social Media Has Changed News & PR

Amy Howell, keynote speaker, presented “Telling Your Story Online: How Social Media Has Changed News & PR” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Social Media Has Changed News and Public Relations Posting online is: Global Permanent Discoverable (in

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Lissa Duty's squeaky shoe

#ShoeShaming: Lissa Duty’s Squeaky Shoes

We interrupt this program for a brief #ShoeShaming announcement. Ms. Duty wore her squeaky shoes today and was seen wandering around barefoot. The #funblogger warrants this a misdemeanor worthy of a short blog post and photo (because we’ve told her that although the shoes are

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Social Media Day, Addison Mayor Todd Meier

Hear Ye, Hear Ye! A Social Media Proclamation!

Addison’s Mayor and presenting the Social Media Day Proclamation to Lissa Duty Mayor of Addison, Todd Meier, declared June 30 “Social Media Day.” He read the Uber Official Proclamation this morning at the opening of Day 2 of DFW Rocks Social Media 2014. Stay tuned for

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Dallas Social Media Conference, Shelly Kramer, Keynote

Why Social Media Strategy Alone Falls Short of Success

Shelly Kramer, keynote speaker, presented “Social Media or Content Strategy? Not What you need. Not By a Long Shot” at #DFWRocks2014. A few highlights of her presentation are listed below. Your Brand is the Relationships You Create With Customers – Not Social Media or Content Strategy Your brand

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Dallas Social Media Conference, Shelly Kramer, Attendee

Why Doesn’t Anyone Like My Post?

Shelly Kramer and Her Facebook Insights Ok ok ok, here’s the REAL reason no one is interacting with our social media posts: 4.75 billion pieces of content shared on Facebook Shelly Kramer did the math for you: “3,298,611 pieces of shared content per minute on

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Dallas SEO Conference, John,Nosal

Using LinkedIn to Create Connections and Opportunities

Lissa Duty and John Nosal, keynote speakers, presented “LinkedIn: Your Professional Network to Create Connection and Opportunity” at #DFWRocks2014. A few of the highlights of their presentation are listed below. Using LinkedIn to Create Connections Don’t just use the generic “I want to connect with you” message

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New Year Wrap-Up

Rock Your Wrap-Up and Your Roll-Out for the New Year

The new year has started and your office space has become divided into the piles of things you should have finished last year and things you need to do for the new year. Don’t feel bad because you’re not finished with last year yet. How to

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Newbie Social Media Mistakes

The 5 Most Common Mistakes of Social Media Newbies

I remember what it was like first starting out using social media to build a presence online. So many marketers make it look easy. But the fact is, there are certain pitfalls that can trip you up if you’re not careful. Common Mistakes That are

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Sales Strategy Target 2

Keeping Your Sales Strategy on Target

A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the

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Non-Salesy Emails

5 Types of Non-Sales Emails You Should Be Sending Regularly

Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should

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Local SEO Retail Meets Digital

8 Cool Local SEO Opportunities When Retail Meets Digital

What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the

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Customers on Marketing Team

How to Include Customers as Part of Your Marketing Team

What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing

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Google Analytics Spam

Don’t Become a Victim of Google Analytics Spam

How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never

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Facebook Video

7 Strategies for Creating an Effective Facebook Video

Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to

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