As you turn your attention to link building, consider how search engines provide information to users. When a user inputs the keyword for which information is required, the search engine offers various keyword-related links within a fraction of a second. This is possible when the
Have you thought about how you can use social media to boost SEO? If you want an effective digital strategy, it is important to include SEO (Search Engine Optimization) and social media into that strategy. So today, we are going to talk about three ways
can be rewarding but also time-intensive, so the more internal resources a company can utilize, the better. This is why businesses should consider using employee advocacy to increase brand influence and social media reach. Employee Advocacy Rewards and Risks In my previous article, Customer Advocacy for Increased Social Media Influence, I
It’s common knowledge that SEO is vital for high Google rankings, so keep that in mind as you weigh whether or not to use influencer marketing to score an SEO and rankings boost. It is also important to note that there’s constant change in Google’s
In the business world, information is considered useful only if it is easily accessible, secure, and regularly used in the workflow of the company. You can probably see where wanting the best cloud storage solution is going to be important! Taking into account the fact
Double-whammy time – it’s the end of the month and the end of the year! What better way to head into the new year than by reviewing December’s helpful, info-packed posts? Here’s a ROCKING December Wrap-Up This roundup features a summary of each offering with a
We all know about the vast majority of marketing tools that are on the market. Marketing automation programs like HubSpot and MailChimp have become game-changers, but most of the questions we get tend to be related to automation, so hopefully this post will shed some
Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other people’s perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!
Everyone knows how important it is to keep up-to-date in our modern and innovative times, and you may already have some of these best apps to assist you. We love being on our phones, and it’s hard to find anyone who doesn’t use gadgets or different
MILESTONE ALERT: This content piece on digital marketing skills is my 30th post for Rocks Digital! Thanks to the entire RD team and the readers for giving me this forum to share my “wisdom” with my fellow marketers. I just took a good look at
of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles. First, let’s see a generic definition
, and millions of sites are currently running on the WordPress platform. There’s a plethora of benefits in having a WordPress website. However, in this article we are going to talk about updating your WordPress site so you can keep enjoying the benefits of WordPress
Last night Mike Stewart brought it at the #RocksDigital Meetup group. He was presenting on “How to Dominate Local SERPs”. With a presentation like this, you are never sure if the speaker is going to cover the basics or step it up into geekdom. Mike
Let’s face it, there is not a person alive who looks forward to hearing no from a prospective customer, business partner, or even the banker. One of the things that can hold a business back from experiencing growth, is the fear of failure or rejection.
The Rocks Digital Marketing Conference 2016 registration is officially underway. Over the next month I’ll be announcing the speakers and presentations that will be covered at the conference on June 29, June 30 and July 1. Before things get into full swing for 2016, I
How often do you think “if I was only more organized” when looking for something you have misplaced? Keeping organized is one of the biggest challenges for business owners and really almost anybody. Here are some stats about how much time we waste looking for
All businesses have times when things slow down. When that happens, these are the best times to plan out and implement digital marketing strategies to generate a buzz about your business. The reality is that the more people you get your business, products and services
As each year passes things come and things go. Digital marketing is no different. The one thing that remains the same from year to year is consumers and how they depend on the Internet every day in life and business. Consumers Use the Internet Daily
How 2016 will turn out is anyone’s guess. There is a proven recipe for success and every business discovers it through skillful preparation and planning, decision-making, execution and follow-up. I decided to shorten your learning curve by sharing the components of the recipe for success
As a digital marketer you have to keep up with the rapidly changing environment of the Internet and all things digital, and to do this you need to be on top of the latest advances, news, and education. But where can you find the time
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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