Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda.
Does your business need to be on Pinterest? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don’t overlook Pinterest. With over 2 billion searches a month, some find it to be
Having a knowledge base is becoming a rather popular trend among companies that own a website to promote their business, and live chat puts that knowledge base to use to benefit both customers and the company. Using a knowledge base can significantly improve their organizations
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Without customers, a business will die, but making the best use of current technology trends will ensure that your customers find success with your business. Today, companies are provided with the largest array of customer acquisition options in history. That said, the trends we’re discussing
Moosa Hemani is an SEO and Inbound Marketing Specialist with Thrive Internet Marketing. He specializes in link building for local businesses, helping them to grow their brands and rankings to get more leads using digital channels. He also writes about SEO and digital marketing on
What does it take to write great website content? I’m going to show you! But first, my previous Rocks Digital blog post talked about your brand voice and how to use it in your marketing. If you didn’t read it, please go back and check
DeAndre Upshaw is an award-winning digital marketing strategist and cinematographer who grew up forcing family and friends to perform in short films he wrote, directed, and produced. Not appreciated at the time, they will one day serve as the backdrop to his E! True Hollywood
When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in
Out with the old, in with the new: the tried and true adage for cleaning house but it can also apply to your online presence. This includes your personal or business profile from social media to digital advertisements and everything in between. How to Apply
Casey Markee is a nationally recognized expert on beacons, hyperlocal marketing, and micro-moments. He’s spoken on the topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences, and provides consulting services to Fortune 1000 companies worldwide. The founder of
What can we do to improve our sales results? This is a question that is asked over and over and over again in every business, regardless of their current sales performance. More sales and profits are the magic elixir for any business, large or small.
Want the secret to digital marketing success? Don’t we all? I am going to share the secret today … are you ready? Always. Be. Learning. Always. I was at an event talking with another marketer about texting “marismith” to 33444 to download a free Facebook
Word-of-Mouth has always been, and always will be, one of the best and simplest ways to build your business. The Internet and social media have made it easier than ever before to generate new customers by converting your current customers into brand ambassadors. Happy and
C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as long as you edit brilliantly.” The craft of writing, particularly online, is always in danger of becoming extinct. Whether it’s
Sit down with any experienced business leader and they will tell you the most important lessons of business can’t easily be taught in business schools. Or can they? Some innovative schools are teaching the otherwise difficult to learn business skills using virtual reality. Business Schools,
Facebook recently announced its local awareness objective which is designed to help you create ads that will reach your local audience at the lowest possible cost. It’s very important that you know how this new feature can impact your business but first, let’s make sure
Are you curious what pages on your website visitors are clicking on, how long they stay on your website and how they got to your website? With Google Analytics and Google Webmaster Tools you can see this information and much more and most of these
You created a website to feature your products and your services to potential customers and you use digital marketing to drive traffic to your website. But, is your website converting those prospects into customers? Before we explore this further, let’s look at how consumers shop
We frequently hear the terms buzz, word-of-mouth and viral marketing. By definition, Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a particular campaign or product, whether through conversations among consumers, family and friends or larger scale discussions on social
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
To get these answers right now, just enter your business name below to run our FREE
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