Marketing is an indispensable practice for any business, no matter how big or how small. While there are many skilled and experienced individuals in this field, there’s a difference between finding a strong marketer and finding the right one for your business – the one
Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming
If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content
Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a
As social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed
Many consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list. The truth is, there are many reasons why sales meetings are valuable. They can serve as a way to share information, and allow you to
You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may come a point when you’ll want to consider rebranding, to reflect the new identity of the company as it is now. Sometimes a corporate merger or new
Hot on the heels of business to customer mobile marketing is the advent of business to business mobile marketing. However, B2B mobile marketers need to fully embrace mobile marketing or they’re going to get left behind. Mobile marketing is quickly overtaking traditional marketing in a
You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action? That’s right. The Home Page, the Product and Services Pages, and even the About
Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have
In today’s society we’re addicted to escapism. Like any addiction, if we don’t stop it’s going to kill us! That’s because the blistering pace of society has instilled us with the need to get away from it all. We opt for a few drinks after work,
I woke up in the middle of the night, heart pounding and in a cold sweat. I was worrying about getting ready for Halloween, and frantic about finishing up this week’s Rocks Digital post. My dreaming brain had monster-mashed the two worries, and created this
Want the secret to digital marketing success? Don’t we all? I am going to share the secret today … are you ready? Always. Be. Learning. Always. I was at an event talking with another marketer about texting “marismith” to 33444 to download a free Facebook
Word-of-Mouth has always been, and always will be, one of the best and simplest ways to build your business. The Internet and social media have made it easier than ever before to generate new customers by converting your current customers into brand ambassadors. Happy and
C.J. Cherryh, author of more than 60 books since the mid-1970’s, summed it up best when she said “It’s perfectly okay to write garbage, as long as you edit brilliantly.” The craft of writing, particularly online, is always in danger of becoming extinct. Whether it’s
Sit down with any experienced business leader and they will tell you the most important lessons of business can’t easily be taught in business schools. Or can they? Some innovative schools are teaching the otherwise difficult to learn business skills using virtual reality. Business Schools,
Facebook recently announced its local awareness objective which is designed to help you create ads that will reach your local audience at the lowest possible cost. It’s very important that you know how this new feature can impact your business but first, let’s make sure
Are you curious what pages on your website visitors are clicking on, how long they stay on your website and how they got to your website? With Google Analytics and Google Webmaster Tools you can see this information and much more and most of these
You created a website to feature your products and your services to potential customers and you use digital marketing to drive traffic to your website. But, is your website converting those prospects into customers? Before we explore this further, let’s look at how consumers shop
We frequently hear the terms buzz, word-of-mouth and viral marketing. By definition, Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a particular campaign or product, whether through conversations among consumers, family and friends or larger scale discussions on social
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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