Do you think that smartphones brought about a revolution in our combined lives? There is hardly a person who would think otherwise. These tiny devices, capable enough to handle large amounts of data and portable enough to carry anywhere, changed the very dynamics of human
Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding. Robin’s commitment to quality allows her clients to
Push marketing, pull marketing, inbound marketing! Do we really need another method to market better to prospective customers? Isn’t it all really just marketing, anyway? Let’s find out. The short definition of push marketing is a method of putting products and services in front of
Facebook bought Instagram in 2012, and since then has made some various changes to the platform – some good and some bad, if you ask users and marketers alike. In this article, my aim is to cover the basics of Instagram for those who have
Byron Ingraham is a marketing strategist, speaker, and an entrepreneur teaching individuals and business owners how to grow their businesses through the art of social interaction. Byron’s journey in helping entrepreneurs grow their businesses began while serving in the U.S. Air Force. During his 10-year
Mike Stewart is the online marketing master, famous for helping business owners improve their online marketing results. Mike’s no-nonsense approach centers around marketing principles that eliminate overhead and wasteful ad spend. With more than 15 years of local media experience under his belt, Mike is
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Dean Lindsay is a Business Author, TV Host, Sales and Customer Service Speaker. An authority on harnessing human potential and creating authentic business growth, Dean is an engaging and highly sought-after business consultant with over 17 years of experience helping build Engaged, PROGRESS-Based Cultures. He
Mobile devices have captured the attention of any business that needs customers – in other words, all of them! Search engine algorithms have been changed to adapt to mobile users, apps are heavy on the mobile side, and social media platforms are favoring mobile friendly
John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help
One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital marketing efforts. Applying the Wants vs. Needs Principle to Digital Marketing When it comes to setting priorities in our daily
Thinking about small businesses for a second, have you ever thought about the fact that every big business started small? That’s right. Almost every successful big business out there today started with one or two people. Celebrate Small Business Week with Rocks Digital! The Small
So we all loved the Rocks Digital Marketing Conference 2015! With 30+ sessions to attend, you could not be in all the sessions at one time. This is why we have LIVE bloggers and LIVE tweeters to capture the missed moments for you! (Plus LIVE
The press release has evolved through the decades to meet the changes in how the media, and people in general, get news from companies. The days in which a hungry press waited for news releases to come in are long gone as there are
Most businesses have a Facebook page but unfortunately are not using them to their full advantage. Today I will explore four advanced Facebook Business Page strategies to get more conversions and customers. Make every action on Facebook equal results! Effective Strategies for Your Facebook Business Page Get More
One of the main goals of local SEO campaigns is to rank as high as possible in the search engines for a specific geographic area. Many businesses have accomplished this goal with the help of something called “doorway pages,” even if they didn’t realize that’s
No conference is complete without an informative question and answer session with a panel of experts. The Rocks Digital Marketing Q & A Panel Justin Liles – SVP of Local Search Since 2014 Justin has helped over 300,000 local businesses globally get better visibility in
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content. Who
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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