How to Create LinkedIn Video Content For Your Day Job was presented at the 2019 Rocks Digital Marketing Conference by Rachel Chang. Here are the takeaways from her session. Rachel Chang became a top LinkedIn video creator in 6 months while working in-house – and
We had a great time at the 2018 Rocks Digital Marketing Conference held in Richardson, Texas to celebrate Local Search Day and Social Media Day 2018. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
Now that I’ve had time to wrap up the last bits of my blogs and rearrange my notes (and take a few naps…) I thought I’d share my Live-Blogger’s Last Word about this year’s Rocks Digital conference. And I’m going to start with the end…
John Marrone presented a motivational closing keynote at the 2018 Rocks Digital Marketing Conference. Here is the highlights from this presentation on how to create the ultimate you. John Marrone’s Started With Sharing His Personal Story I coach CEOs and businesses and I can show
Stories help to get people excited. If you have ever seen a James Bond movie you know that it is a story that has a strong visual impact. Tanya Smith presents a Rocks Talk on this powerful topic at Rocks Digital 2018. When you think
Rocks Digital 2018 Influencer Marketing Panel This year we were excited to host a session with an expert panel of social media influencers. The panel discussion was moderated by Cynthia Smoot of OhSoCynthia.com, and the panelist discussion focused on how brands can influence consumers through
How Social Media Influencers Influence Others – A Demonstration As a demonstration of how influencers influence others, the speaker Tyler Sickmeyer had everyone stand up and clap. He also planted a few people in the audience to stand up and clap to get others to
Digital Marketing Q&A Panel Our Panelists were Denise Casagrande, Robin Moss, Tony Wright and Lissa Duty was moderating. Bloggers Note: Panels are incredibly difficult to capture well as a live blogger. I summarized the answers of the panelists for each question. Q: Backlinks vs. on-page
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
BIA/Kelsey’s Celine Matthiessen to Moderate Women Leading in Local Session Celine Matthiessen is the VP of Analytics and Insights for BIA/Kelsey where she performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing
Natalie Gould Shares on Content Development and Creation Natalie Gould manages the content team at Advice Interactive Group. She has been immersed in the content industry for the last eight years, and her experience ranges from newspaper writing to magazine editing, social media management and content
Rachel Morgan Shares Actionable Link Building Strategies Rachel Morgan is the Sr. SEO Manager at Advice Interactive Group where she has been since August of 2012. In this role, she oversees the day to day SEO fulfillment for agency accounts, including national brands and small home services businesses.
Join us on June 30th for the annual Mashable’s Social Media Day celebratory tweetup. As in prior years, this celebration is open to the public to attend at no charge. Invite your friends, colleagues or anyone else that would like to join in the fun.
Chris Silver Smith on Repairing and Safeguarding Your Brand Online Chris Silver Smith is founder and CEO of Argent Media, a local search marketing agency. He has an extensive background in search engine optimization, online marketing, and online reputation management. In the past, Chris has
When you are managing a WordPress website, whether it is yours or someone else’s, there is always a certain amount of “can I trust this plugin?” hesitancy that you have before hitting the install button. Did you think you were alone in experiencing this emotion? The
I’ve talked about the importance of backing up your data in previous posts, but wanted to talk a little more about being prepared for disasters, small scale (house fire, burst pipes, server failure) and large scale (earthquakes, tornadoes, etc.). Having a Disaster Plan can make
Rocks Digital is getting close and the anticipation is building! To bring that anticipation even higher, I am extremely excited to announce that Martin Shervington, Community Manager for “Plus Your Life” and Plus your Business” will be a keynote speaker at the Rocks Digital Marketing Conference
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