Ever suffer from “writer’s block?” You know that terrible feeling when you sit in front of a blank page and try to create content that is wonderful, compelling and worthy of a reader’s time? Truthfully, I don’t believe in writer’s block. I believe we all
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This article is about SEO. SEO is so important to any website and you really should make sure your SEO is effective and that your SEO is also appropriate to your company in order to gain proper SEO. That was slightly annoying wasn’t it? Granted
Are your making meaningful connections or just “spraying and praying”? Although it is widely stated that 93% of communication is non-verbal, getting the remaining 7% that is verbal right is essential in building credibility and trust with your intended audience. In the social world, it’s
Successful networking goes beyond “working the room” and collecting business cards in the digital age. It’s all about engaging, building and being able to sustain relationships you developed with a well planned networking strategy. Before you create the strategy, you need to understand the why.
Knowing your customers is the best way to succeed in any business. It’s not always easy to figure out the keyword phrase your customer searches to reach your website. Keyword research can and will equal success! But how do you find out what your target audience
In this day and age of media and technology, if your small business doesn’t have a social media strategy in place, you’re definitely at a disadvantage. It’s safe to say you’re missing out – but missing out on what, exactly? (Here is some stats for you.)
The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? How much time will it take and how will you know if any
What does your website say about you and your brand? How can you know for sure you have an effective website that converts? You can’t know 100%! However, you can make sure your website integrates the most important elements to increase the odds of a conversion.
Before you launch a local search campaign to boost your online traffic, it’s important to have everything you need already in place to ensure the campaign is effective and that you are integrating your efforts across multiple platforms. Prep For Launching a Local Search Campaign 1. Make
Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on. You have everything from Facebook, Instagram, Vine, Vimeo, and well of course YouTube as options. Is that
Creating good content is a lot of art, a bit of science, and a good understanding of your reader. When it comes to creating content, it makes sense to turn to the masters – those who have created works that live on for years. One of
Often called pay-per-click (PPC), paid search advertising is a valuable tool for local businesses aiming to reach targeted consumers. However, companies are prone to ignoring the power of PPC campaigns due to budget constraints. So if your business is not using paid search, here are
As most business owners will know, content creation is at the heart of online marketing. Whether you’re a small local business or represent a large corporation, you undoubtedly rely on search engine optimization services to reach a significant audience. However, coming up with engaging, SEO-focused
As a local business owner, one of your primary objectives is getting found by targeted consumers. And for many years, listing management services have been a crucial component of improving visibility in search. But why are local business listings so important in increasing a business’
From the smallest independent store to the largest corporation, every business needs a content strategy to succeed online. Content services for local businesses help attract consumers, build a local presence, solidify brand identity, with an array of other benefits. But with so much competition for
Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing
In today’s digital marketing world attention is a scarce resource. With so many distractions, attracting readers to a business’ blog requires a blend of quality SEO-focused content writing and content marketing. Fortunately, many of your competitors are likely to be lacking in one of these
As most digital marketers will now recognize, expertise, authoritativeness and trustworthiness (EAT) have gradually become the foundation of effective content marketing. With content marketing services powered by EAT, every piece of content can satisfy Google’s needs and still deliver strongly for readers. But while many
As consumers increasingly turn to search engines before making buying decisions, SEO has become more important than ever. The SEO services you use inevitably influence how much organic traffic you get, where your business gets discovered and, in some cases, whether or not Google penalizes
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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