What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
Are you looking for creative and expansive ways to define your ‘blue ocean’ and distinguish your business from the competition? Well, look no further than your underwear drawer for some market niching answers. What Does Your Underwear Drawer Have to Do with Market Niching? Seriously.
Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content. Produce User-Generated Content to Boost Online Sales Creating
(AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an
I’m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and “Like” and “Retweet” and “Share” whatever posts you want. You can also do the same on your business social media
If money wasn’t a constraint, what would your true passion be? It’s a valid question now that New Year’s resolutions are being discussed along with methods to achieve goals. Personal question: Did you follow through with goals that you set for yourself last year? Achieve
The odds of having any success at living a healthy life are sadly very much stacked against you as many come to a very abrupt and regrettably flabby end. I don’t write this to belittle your efforts or stop your resolution to get healthy before
Industry experts and influencers provide impactful and action-oriented information all year long via blogs, video and social media. To start the new year off right we asked 17 of them to give us their number one tip as we’re heading into 2017. Each insight will
Candy Barone, Business Development Speaker Candy Barone known as the “Pull-No-Punches” Account- ability Powerhouse, is a certified master coach & trainer, a certified Law of Attraction practitioner, professional speaker, and published author (You Empowered Strong: Infinite Possibilities in the Power of Y.E.S., 25 Brilliant Speakers: Their
Many people talk about brand voice, tone and messaging, but when it comes down to it, they choose their own personal voice rather than seeking to develop a voice for the brand. This is very easy to do, and perfectly reasonable if as the leader
Loren Baker, to keynote on Digital Marketing at Rocks Digital 2015 Loren Baker is the Founder of Search Engine Journal and VP of Business Development & Co-founder at Foundation Digital, a digital marketing strategy & development agency. At Foundation, Loren works with companies such as
Laura Armbruster, Content Strategist to Speak on Content Marketing Laura Armbruster is the president of GROrx, a business consulting firm that formulates customized solutions to help clients grow their businesses, taking them to the next level using potent sales and marketing methodologies. She leads a
Are you looking for new ways to reach potential customers online? Are you ready to stop being afraid of Facebook Ad campaigns? These simple steps will get you up and running in no time, no matter how small your budget might be. Start with Your
When it comes to building a website for consumption, using WordPress pages and posts make perfect sense, but what is the difference between the two and which is better for SEO? When putting new content on your website you would put long term information on
One of my pet peeves is the use of the Rolodex. In many cases it is not been used effectively as an important business tool. And now in the modern era, the Rolodex has been further reduced to little more than an electronic repository for
If I am correct, you want to help others and I want to help you in making your business more successful. Writing inviting content that is compelling and converts prospects to clicks and customers is key. In this post, I want to motivate the copywriter
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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