Most of the major social media platforms today have a video component with the ability to broadcast live, AKA live streaming. However, now more than ever, with vast amounts of content to compete with, it is vital to create content of value. Otherwise, you can quickly
Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
Oh you know you have asked, if not out loud then certainly in your mind, “What the heck are #HashTags!” Hey, that’s okay to question what the heck they are and just what are their purpose. I myself have asked this question, so I did
Facebook is continually changing the rules, and getting visibility with your Facebook friends is harder and harder. You need to constantly increase your top of mind awareness in order to get noticed online. And Facebook is an important part of your digital marketing strategy. One
There is plenty of email to go around and an overflowing email inbox is a frequent issue for everyone from solopreneurs, to CEOs and company employees. Using tools to tame your email is the only way to go. Sidekick by Hubspot The key thing I
Do you wish you could take a vacation from the digital world? What about your social media accounts? In today’s digital world it is easy to get overwhelmed with all the responsibility of being responsive, socially and politically correct 24/7. Hiring a brand manager is
Videos are a powerful tool to grow your business! It is ok if you are camera shy; you don’t always have to appear in the videos you create. Before we get started into that, here are a few video statistics for you. YouTube is the 2nd
When it comes to marketing your business, you need to be prepared to invest your money or your time – or, in some cases, both. If you don’t know this by now, you’ll find out soon enough. Professional marketing services are expensive. Designing and implementing
Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches
Before I explain why and how to set up an RSS feed, let me explain what an RSS feed is. RSS represents Really Simple Syndication. WordPress websites automatically have an RSS feed on them. (Other sites can have RSS enabled.) For example, the RSS feed for
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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