You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
Pondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want. How to Increase Your Referrals with 3 Strategies Examine Your Referral Strategy In business, the absolute best type of lead anyone can get
Virtual reality (VR) is here and growing. Businesses that understand this technology and put it to work will move themselves real steps ahead of the competition! Virtual Reality Marketing Gives Businesses A New Way to Interact with Consumers Virtual reality allows people to interact with
If you’re a marketer, advertiser or entrepreneur who’s ever written a 12-month marketing plan, you’ve likely started by outlining the plan month by month — taking into account the usual vacations and holidays. Look back: have holiday marketing efforts been a part of your strategy,
Don’t Just Build a Link, Build the Right Link – That’s Tactical SEO Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier
Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. How do you measure #content distribution effectiveness? Find out from @FarooqSL #RocksDigital Click To Tweet Quantify Your Content Distribution Strategy The only way to
Several years ago I wrote an article entitled “Are You Thankful or Thinkful?” Please go read it. Both this article and the earlier one should be implemented hand-in-hand. Today I want to talk with you about Thinksgiving. That’s right, today we are going to explore
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t
Oh you know you have asked, if not out loud then certainly in your mind, “What the heck are #HashTags!” Hey, that’s okay to question what the heck they are and just what are their purpose. I myself have asked this question, so I did
Facebook is continually changing the rules, and getting visibility with your Facebook friends is harder and harder. You need to constantly increase your top of mind awareness in order to get noticed online. And Facebook is an important part of your digital marketing strategy. One
There is plenty of email to go around and an overflowing email inbox is a frequent issue for everyone from solopreneurs, to CEOs and company employees. Using tools to tame your email is the only way to go. Sidekick by Hubspot The key thing I
Do you wish you could take a vacation from the digital world? What about your social media accounts? In today’s digital world it is easy to get overwhelmed with all the responsibility of being responsive, socially and politically correct 24/7. Hiring a brand manager is
Videos are a powerful tool to grow your business! It is ok if you are camera shy; you don’t always have to appear in the videos you create. Before we get started into that, here are a few video statistics for you. YouTube is the 2nd
When it comes to marketing your business, you need to be prepared to invest your money or your time – or, in some cases, both. If you don’t know this by now, you’ll find out soon enough. Professional marketing services are expensive. Designing and implementing
Finding interesting topics for your blog and other content marketing materials can be a challenge. There are millions of pages of content on the Internet, but not all of them are compelling or even worth reading. What is the key to creating content that reaches
Before I explain why and how to set up an RSS feed, let me explain what an RSS feed is. RSS represents Really Simple Syndication. WordPress websites automatically have an RSS feed on them. (Other sites can have RSS enabled.) For example, the RSS feed for
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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