Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no effect on placement in search results, the fact is meta descriptions have a bigger impact than you may realize.
Join the Rocks Digital Lunch Blab on Friday’s at 12 pm Central Time! Your hosts will be Lissa Duty (me) and John Nosal. We will be inviting special guests to join us. (If you definitely want to be a guest during the lunch blab this week or in the
I love me some Blue Bell Ice Cream and so does the rest of Texas. Why do you think loyal Blue Bell customers lined up at stores to buy their favorite flavor as soon as it hit the shelves? I give credit to Blue Bell,
Does your website, social media and brand match who you really are? I mean, really WHO you are. Today as I sit as my desk working on branding, I ask you “Does your brand offline and online remain consistent?” Your customers have expectations and these
What’s your ‘end game’ – to make a sale, collect a check or to make a difference? If you are not selling with a purpose other than to just make the sale and collect a check, you are getting it wrong! Defining Selling With Purpose
You have spent years building your business and developing your products. With social media, you now have the ability to share those products with millions of potential customers. But how do you properly incorporate video marketing into your existing marketing plan? YouTube Video Tips For
The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out. What Facebook
Notice anything wrong with this blog post title? Gooder is not even a word. Luckily, making a grammar mistake like this doesn’t happen often. (And this one was intentional btw.) However, it is the smallest of grammar mistakes, even if they are accidental, that can cost
Wouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time. 7 Tips to Bring Your Marketing Back to the Future
As you may recall, I wrote previously about ‘Why and How to Backup Your Data’ and Disaster Plans and, if you are like most people, you skimmed those posts and filed them under “It’ll Never Happen To Me” and went on with your life. And
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
Neal Schaffer flew in from Europe to present Maximizing Google+ For Your Business 2010 was when things really opened up for me. But I really wanted to empower companies by helping them to get a strategy, or know how to hire companies to handle strategy.
Eric T. Tung won a bottle of Memphis BBQ sauce during Amy D. Howell’s keynote speech. This just goes to show that in the end (or in Texas), neither content nor SEO are king, BBQ is. Photo cred: Scott Peek Photography
If it connects to Facebook, I count it as a social network. And that’s my justification for spending the lunch time advancing levels on this endless game. Also to show people my party trick: using three Apple products at once.
Mastering E-Mail Marketing: Converting Prospects to Customers as presented by Patty Farmer Close your eyes and imagine having all your contacts from Google, Twitter, and Facebook all on your e-mail list. The thing is that you can have all your other accounts closed down, but NO
Amy Howell, keynote speaker, presented “Telling Your Story Online: How Social Media Has Changed News & PR” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Social Media Has Changed News and Public Relations Posting online is: Global Permanent Discoverable (in
We interrupt this program for a brief #ShoeShaming announcement. Ms. Duty wore her squeaky shoes today and was seen wandering around barefoot. The #funblogger warrants this a misdemeanor worthy of a short blog post and photo (because we’ve told her that although the shoes are
Addison’s Mayor and presenting the Social Media Day Proclamation to Lissa Duty Mayor of Addison, Todd Meier, declared June 30 “Social Media Day.” He read the Uber Official Proclamation this morning at the opening of Day 2 of DFW Rocks Social Media 2014. Stay tuned for
Shelly Kramer, keynote speaker, presented “Social Media or Content Strategy? Not What you need. Not By a Long Shot” at #DFWRocks2014. A few highlights of her presentation are listed below. Your Brand is the Relationships You Create With Customers – Not Social Media or Content Strategy Your brand
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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