What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
Are you looking for creative and expansive ways to define your ‘blue ocean’ and distinguish your business from the competition? Well, look no further than your underwear drawer for some market niching answers. What Does Your Underwear Drawer Have to Do with Market Niching? Seriously.
Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content. Produce User-Generated Content to Boost Online Sales Creating
(AI) has been increasingly making headlines recently, although few may be aware of it. The most recent of these was with the announcement of Amazon Go, a concept store in Seattle that is powered by machine learning and AI. Many of us now carry an
I’m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and “Like” and “Retweet” and “Share” whatever posts you want. You can also do the same on your business social media
If money wasn’t a constraint, what would your true passion be? It’s a valid question now that New Year’s resolutions are being discussed along with methods to achieve goals. Personal question: Did you follow through with goals that you set for yourself last year? Achieve
The odds of having any success at living a healthy life are sadly very much stacked against you as many come to a very abrupt and regrettably flabby end. I don’t write this to belittle your efforts or stop your resolution to get healthy before
Industry experts and influencers provide impactful and action-oriented information all year long via blogs, video and social media. To start the new year off right we asked 17 of them to give us their number one tip as we’re heading into 2017. Each insight will
Jessica Rector, keynote speaker, presented “Creating Your Ideal Audience Offline and Online” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Discover the proven techniques to create your ideal audience, find them in large qualities, and accurately market to them. Identify Who You
This is what I’ve been saying all along. Punctuation saves lives! Thanks @BernieColeman for the PSA! #DFWRocks2014 pic.twitter.com/ItelEYXslO — Natalie K. Gould (@nataliekgould) June 29, 2014
We bring you this breaking news: If you’re creating content and don’t have an audience or engagement plan. Please stop!! Consider this your official cease and desist.
Dean Lindsay, keynote speaker, presented “Cracking the Networking CODE” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Dean Lindsay’s The 6 P’s of Progress The first networking function Dean ever attended, the first person who approached him asked “Do you have vinyl
Eric Tung, keynote speaker, presented, “Social Content that Engages”, at #DFWRocks2014. A few highlights of his presentation are listed below. Social Media is Social Content that Engages the Audience There are many ways to make your content very engaging with your audience. Adding images, graphs, quotes
Come on, selfies are just part of the #funblogger job description.
Who else could have a full presentation prepared should a speaker not show? J.R. Atkins is who. Talking all things social media marketing and social networks to watch (ever considered MeetUp for your social media marketing strategy?). It’s like he does this professionally or something…
Organizer Lissa Duty said she needed an “Easy Button” this week, so she gave one to Tifany. Here’s to an “easy” week ahead, Tifany! (And for the record, you make planning this awesome event look easy, Lissa!)
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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