I believe that marketing is about nurturing relationships (developing that KLT Factor – know, like and trust). In my book, Millionaire Marketing on a Shoestring Budget, I write about the importance of being consistent and persistent in your marketing efforts, but how do you consistently
There are many stereotypes surrounding the millennial generation and they focus mainly on the negative aspects associated with the generation, rather than focusing on the positives including the fact that they are actually more tolerant, educated and optimistic compared to previous generations. With all the
Have you ever had the urge to say something on Twitter but realized that there was no way you were going to say what you needed in 140 characters? The simple way around this is to use video! So Why Use Video on Twitter? For starters
It is that time of year again when we look back on all that happened over the past 12 months of our business and personal lives. Here at Rocks Digital we have been looking over our top posts for the year and wanted to share
As business owners, employees and people in general we sometimes have to deal with people that are negative. They are either negative to us, about us or just negative around us and that brings us down. Negativity impacts our attitude, what we do and how
Are salespeople becoming an endangered species? In July, 2009, I wrote my first blog article titled, Where Have All the Sales Leaders Gone?, and raised this issue …“I hear all the rhetoric about how marketing has replaced selling, and that consumers are now much more educated
In case you didn’t already realize it, we are in the mobile age and these statistics shared by Bernadette Coleman, CEO of Advice Interactive Group, earlier in the year prove it. Mobile Search Statistics 50% of mobile search are users trying to find a business 61% of
In this post title, I asked the question “Are you thankful or thinkful?” I purpose they are connected and being thankful isn’t just something you do once or twice a year on a holiday, but something you should do every day. Thinkful When you think
In the world of direct marketing, in an attempt to boost response, direct marketers often employ “bells and whistles.” For instance, in a direct mail package, the more common of these include items such as stickers, pens, personalized mailing labels or note pads. In the
Rocks Digital Lunch Blab Nov. 20, 2015 Show Notes, Discussion Points, Links and Video The Cool Stuff I Learned About Beacons at State of Search Use This Stupid-Simple Secret Ingredient to Boost Social Engagement Facebook Wants To Help You Avoid Updates About Your Ex Post-Breakup
The fact is you are a sales person, no matter what your job is, you are selling something! It could be an idea, a strategy or an actual product or service. When it comes to being an effective sales person, your natural traits are what set
What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t mean to say bacon. My Definition of A Beacon Beacons are a cool piece of technology when used in conjunction with Bluetooth technology can send messages to people
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
Building a Facebook Group Community for Your Business Why should you have a Facebook Group as opposed to just having a Facebook page for your business? Shelly Fagin talked about some of the advantages of groups and how to properly manage a Facebook group to
How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn’t just
If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent
Faith Murphy – How To Create Brand Love Moved across LA to work with the first business. Overture eventually became Yahoo. Verizon just recently bought Yahoo! Yahoo! News is one of the most shared news sites. Oath: Owns several digital brands (kind of like the
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
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