It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire
Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to
Having a way for your clients to leave online reviews for your business can be a great business builder. But, it is not without potential pitfalls. And even if you don’t have a formal channel for people to leave reviews, if they reach out via
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value
Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the
Time is money. You may have heard that a time or two. It may be cliché but it’s true; your time is worth something and you should remember this each time you consider joining a new networking group. None of us have extra hours in
When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to
Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
There was a lot of discussion at the conference about Google’s local search algorithm. Andrew Shotland and his team took a unique approach and attempted to reverse-engineer the algorithms. They were on a quest for the perfect local SEO ranking factors. They analyzed a number
The first few phases of any startup are very time and management sensitive, so does outsourcing even deserve a seat at the table? Simply put, there are so many things to be done that outsourcing is indeed a viable option during these phases. It helps
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%
Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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