A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has
Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying
As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because
Facebook is going to start charging! Businesses and brands have been paying to play, and now the users have to pay too? Ok … seriously if you are buying this story I have a bridge in California I would like to sell to you. It
“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend
What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the
Since I know how busy you were in December with both business and personal obligations pulling at your attention, you probably didn’t have time to write your list of New Year Resolutions, so I have written them for you. Now you have one less thing
Around this time of year we are giving thanks for the blessings and things in our lives over a large meal and multiple desserts without giving any ‘thinks’ to the things stealing our blessings every day. It is said that your health is your wealth,
I believe that marketing is about nurturing relationships (developing that KLT Factor – know, like and trust). In my book, Millionaire Marketing on a Shoestring Budget, I write about the importance of being consistent and persistent in your marketing efforts, but how do you consistently
There are many stereotypes surrounding the millennial generation and they focus mainly on the negative aspects associated with the generation, rather than focusing on the positives including the fact that they are actually more tolerant, educated and optimistic compared to previous generations. With all the
Have you ever had the urge to say something on Twitter but realized that there was no way you were going to say what you needed in 140 characters? The simple way around this is to use video! So Why Use Video on Twitter? For starters
It is that time of year again when we look back on all that happened over the past 12 months of our business and personal lives. Here at Rocks Digital we have been looking over our top posts for the year and wanted to share
As business owners, employees and people in general we sometimes have to deal with people that are negative. They are either negative to us, about us or just negative around us and that brings us down. Negativity impacts our attitude, what we do and how
Are salespeople becoming an endangered species? In July, 2009, I wrote my first blog article titled, Where Have All the Sales Leaders Gone?, and raised this issue …“I hear all the rhetoric about how marketing has replaced selling, and that consumers are now much more educated
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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From logo design to your business card, brochures – and everything in-between for print & web – we can help!
A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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